A little more than 24 hours after the return of the Santander League , the Government has ended the prohibition to carry advertising from betting houses on the shirts of soccer teams. This was published this morning in the BOE after being approved by the Council of Ministers .
This is one of the wars that the Minister of Consumption Alberto Garzón is maintaining , very much against his publicity throughout his mandate. Last March, when the coronavirus epidemic began to advance and the Government had to declare a state of alarm, the executive approved an urgent measure by which, while the exceptional situation lasted, advertising "direct or indirect by any means or support "of gambling and online betting at dawn.
Now, almost three months after that and when Spain is still in a state of alarm, the Government has decided to end this veto on bookmakers, something that is done " for consistency with the greater flexibility in gambling matters established during the phases II and III of the Plan for the Transition towards a new normality ", as indicated in the text itself.
These companies sponsor the vast majority of teams in the Santander League, and allowing their advertising on the jerseys ensures a vital source of income for Spanish clubs . The Sevilla , contesting the city derby against Betis on Thursday, will be the first to publicize them . The weekend will come the turn of Valencia, Granada, Mallorca, Leganés, Alavés, Levante, Osasuna ... All with the logo of a gaming company on the front of their shirt.
In this way, in addition to their name on the kits, once article 37 of that Royal Decree-Law 11/2020 of March 31 has been annulled, the entities will be able to carry out "promotional activities aimed at attracting new customers or loyalty of existing customers that collect economic amounts, bonuses, bonuses, discounts, gifts of bets or games, multipliers of quotas or prizes or any other similar mechanism ".
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