The program series, which starts in September this year, is in eight parts with seven well-trained families competing against each other in physical challenges and mental trials. Everything in the midst of the vast Jutland wilderness.

- I love the idea for the program. Competing, being out in nature and being with the family are my favorite things. So I feel very expectant to be able to join, says Sanna Kallur about the format and is supported by her experienced program manager.

- For me, family ties are the most important and strongest thing in life. It is also these bands that will be stretched and tested at the tough races and the simple camp life on Årefjället. It will be interesting to see how our families take on the challenges of becoming Sweden's strongest through collaboration and cohesion, says André Pops.

The program will be a grand adventure for both the families participating and the viewers at home on the couch.

"Sweden's strongest family is a program that we believe will be exciting, emotional and not least very beautiful as it will take place in Sweden's magnificent nature," says Haida Jamshidi, executive producer for Sweden's strongest family.