The Rugby World Cup (Japan 2019) kicks off today and runs until November 2. The World Championship is sponsored by Emirates, with 20 countries participating in the Web Ellis Cup, every four years, and competitions will take place in 12 locations across Japan. The Rugby World Cup is the third largest international sporting event after the Summer Olympics and the World Cup.
Emirates, the official global partner of the RWC 2019 Rugby World Cup, has teamed up with the Welsh rugby referee Nigel Owens to launch an educational campaign that demonstrates wrong practices and good behavior while flying. The Emirates Airline Guide for Rugby World Cup 2019 includes a series of short, light and cool videos featuring referee Nigel Owens, known for his unique way of talking to rugby players on the pitch, whistling against the unwelcome behavior of travelers. .
Today, the first video was released on many digital platforms and social media channels in conjunction with the tournament.
"Through partnership campaigns, we are always working to find new and innovative ways to connect people's passion with sport and travel," said Emirates Senior Vice President, Joint Communications, Marketing and Branding, Boutros Boutros. "Some of the experiences that people may experience while traveling, while affirming our brand's promise to travel excellently through awareness of good travel behavior."
Emirates' association with the world rugby dates back to 2007, when it sponsored the 2007 Rugby World Cup in France, before becoming a global partner for the 2011 Rugby World Cup in New Zealand. Emirates later became the first global partner to sign an agreement for both the 2015 Rugby World Cup in the UK and 2019 in Japan.
To ensure that rugby fans do not miss any of the 2019 Rugby World Cup events, Emirates' flights, which have live TV facilities, will be shown live on Sport 24, the on-board sports channel, via our award-winning ICE system. World awards. Live TV is currently available on 175 aircraft in the Emirates fleet, including all Boeing 777s and most Airbus A380s.
In addition to highlighting its brand and hospitality facilities during the tournament and ticketing rights as a global partner for the Rugby World Championship 2019, Emirates also offers through its special program 'Flag Bearers' the opportunity to age a number of young rugby lovers, from Japan and other countries to step up Teams on the pitch and carry the flag of each participating state. Emirates also has exclusive rights to put its brand on the clothes worn by 48 match officials during the 2019 Rugby World Championship.
The six-week tournament is expected to see more than 1.8 million people, more than a third of whom will flock to Japan from abroad. Emirates will be able to transport large numbers of international visitors easily via Dubai to Osaka and Tokyo. (Haneda) and Tokyo (Narita), where they operate daily flights to the three destinations with Airbus A380 and Boeing 777.