Social media sites have become platforms for wars and platforms to fan intolerance and provoke discord among Arab sports fans, in a digital space, feeding on rumors, living chaos, and extorting the joints of the first popular game in the world that is emerging with a 'virtual' face without wrinkles and curves left by time Facebook, Twitter and Instagram on Arab clubs, players, teams and even sports media outweighed the benefits, while European football recorded stunning technical and economic results and created promising investment opportunities.
Arab, absent from the «electronic» self-awareness, many social media activists are pushing tweets to «open goal» without controls or bodyguard aware of the consequences of things, while racing to disrupt the promising investment opportunities for the sports sector in general, as players, clubs, unions and fans failed To take advantage of Social Media, which has become a sharp tool in polemics, bullying, incitement, incitement and politicization of sports, recounting negative thoughts, distorting the image of stars, spreading rumors, and transmitting negative energy in the players.
On the other hand, the sports sector in Europe is in its golden age. , Which found larger yards to display its products in Asia and the Arab countries in particular, increased sales and created a strong economic indicator, and increased popularity, especially after the establishment of pages and platforms speak in various languages of the world, most notably The Chinese and Arabic.
As for the players of the planet of Europe, a player like Portuguese Cristiano Ronaldo is making a lot of money as the "king of social networking", with a total of followers on all platforms 378.7 million, and gets $ 975 thousand for the publication on one of his platforms, and $ 400 thousand for the publication of a picture He added on Instagram, and $ 230 thousand for each tweet on Twitter, while adding more than two million followers to the accounts of the Juventus club a few hours after wearing the old lady shirt from Real Madrid, which in turn lost a million followers Within 24 hours, according to Tivo Football for Italy Sa'at), which reflects the value of the influence of the player in the «network», which corresponds to his tender on the pitch.
Among the international and Arab, the Egyptian star Mohamed Salah stands after the list of 10 globally and in the forefront of the Arab world on the sites of communication, as it has 51 million followers, through which he achieved fame and great gains, especially as they played an important role in obtaining individual awards that depend on the vote of the public, as Liverpool's top scorer has invested in his platforms and became a marketing innovator when he announced the closure of his accounts before reopening them in a propaganda ploy to attract the spotlight to the advertiser's product.
But at the same time, the ugly face of «Social Media» only to look over Salah from time to time and shows him a little trick in the ability to deal with the content of his platforms, because he does not have a specialized team manages his accounts and preserves his electronic reputation, according to experts - especially after his exciting tweets The controversy, the latest of which he stressed that «does not care about the criticisms against him on the sites of communication, because he has reached a position not reached by any Arab or African player, and does not wait for criticism from others, because he has become more mature on the mental level, and knows well how to assess himself, Whether it is at its best or needs improvement », What he saw as arrogance Mtabaoh losing some loving support.
In the UAE, the international star Omar Abdulrahman «Amouri» grabs the spotlight with 1.95 million followers (527 thousand on Twitter, 29 thousand on Facebook, and 1.4 million in Instagram), but he was also affected especially after his departure from Al Ain Club to Al Hilal Saudi Arabia Last season, then not returning home, and his preference for Al Jazeera shirt this season, which caused the anger of the audience Al Ain, and the cancellation of about 10,000 follow-up to the player in just three days of signing «pride Abu Dhabi».
Emirates Today conducted a four-episode investigation, in which Arab football stars, administrators, players' agents, technical experts, managers of website marketing and social media companies, government officials, legal and pioneering campaigners spoke about the negative practices of fans and game elements in virtual arenas. And the investigation came up with recommendations aimed at enhancing self-censorship and personal awareness to act as a referee that controls the rhythm of what is published, and turn the rudder «Social Arab Football» from the dark depth to a surface of bright and hope.
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