China News Service, Zhengzhou, January 28 (Wang Yu, Han Zhangyun, Li Chaoqing) Understanding a city starts from the museum. In recent years, "museum fever" has become a prominent feature of the growing cultural tourism market. How to make more young people fall in love with museums? On the 28th, at the "Representative Channel" of the second session of the 14th Henan Provincial People's Congress, Li Wenchu, a representative of the Henan Provincial People's Congress and director of the Luoyang Museum, expressed his views when answering questions from reporters from China News Network.
The picture shows the opening ceremony of the second session of the 14th Henan Provincial People's Congress. Photo by Han Zhangyun
Recently, the "Zhongbo Hot Search List" released the list of the top 100 most searched museums nationwide in 2023. Many museums in Henan Province, including Henan Museum, Zhengzhou Museum, and Luoyang Museum, were on the list. Among them, Henan Museum ranked 13th in the country with a comprehensive Zhongbo hot search index of 4.08, and Luoyang Museum ranked 49th with an index of 3.30.
How popular is Luoyang Museum? Luoyang Museum received more than 2.5 million tourists in 2023, and "it's hard to get a ticket" has become the norm.
Li Wenchu, the director of the Luoyang Museum, said that he had met old men who were waiting in front of the museum early in the morning on New Year's Day, waiting for the opening of the museum, and some people in Beijing who were "flying" and "chasing stars" all night Girl, "The star she is chasing is a scholar of ancient costumes, and the event she is attending is the Luoyang Museum Night Hanfu Gala."
How to make visiting museums a new fashion? Li Wenchu believes that the first answer to making young people fall in love with museums is to use subversive creativity to modernize China’s excellent traditional culture and tell historical stories in the language of youth.
In the past year, major museums in Luoyang have continuously launched a number of "Museum Wonderful Nights" activities. Visitors can sleep in ancient tombs, sleep on canals, play script games, keep vigil for national treasures, talk to ancients, and even dress up and watch Hanfu on the spot. For catwalk shows, you can also use various digital technologies, put on VR glasses, and instantly "travel through the millennium" in the combination of virtuality and reality.
The picture shows Li Wenchu displaying cultural and creative works from Luoyang Museum. Photo by Han Zhangyun
Later, Li Wenchu showed reporters a small literary work, which was inspired by the Tang Dynasty gold and silver flat bronze mirror with Luan, Phoenix, flower and bird patterns from the Luoyang Museum.
He introduced that the designer extracted the lotus and phoenix elements from this cultural relic and transformed it into a portable small mirror that is more suitable for modern times. “Especially, the color combination of pink and gold was given again, bold and innovative, the traditional shape added meaning, and matched with a girlish heart. The collision of ancient and modern styles and appearance made it a hit once it was released, and it is often out of stock."
"This is also our second answer to how to make young people fall in love with museums. It is to use the consumption methods that young people like to creatively transform and develop historical culture, so that cultural relics can come alive and traditional culture can be brought to life. It has the connotation of fashion, integrated into daily life, and rejuvenated with new vitality." Li Wenchu said. (over)