Pedro Gómez
, in the 1950s, made a virtue of necessity.
In order not to get cold on his ascents to
Peñalara
, it occurred to him to line a sleeping bag with feathers from the ducks of his friend
Huevines
, who owns a poultry
shop
on
Tres Cruces
street
.
Sewing was his thing, coming out since adolescence to alleviate the needs of a fatherless family.
He worked in a tailor shop on
Carretas
street
, taking up the mountains on weekends.
In Spain, no one made those imposing jackets that I saw on foreign mountaineers.
With feathers and some fabrics, he began to sew sacks, backpacks, tents ... Also coats that until the 70s he manufactured exclusively for friends, alternating climbing with the small business that he had set up.
Later, due to the great demand, he had to change the snow for the machines and the office, turning his brand into reference for winter sports and activities.
What he could not imagine was that later on the vagaries of fashion would make his coats become icons of urban culture.
From the Royal Family to the
toughest
bakalas
on the dance floors, from the sons of Enrique Iglesias, to the
Real Madrid
players
, well protected with their bags on the benches when the
European Cup
took them to icy destinations.
In the capital there was a time when having a
Pedro Gómez
was a symbol of status, coveted on the black market and tempting objects for friends of others.
The posh bastards wore them and the hoodlums wanted them.
From skiing to party
Suddenly, in the discotheques of
Moncloa
or the
Polígono Urtinsa de Alcorcón it
was common to see young people with their down buttoned, very thick and short, fitted at the waist.
"They stole a lot from the wardrobes, that's why I think they started leaving them on," recalls
José Luis Serrano
, current CEO of the company and owner at that time of a Pedro Gómez.
«I bought it with my first salary.
They cost almost 40,000 pesetas [260 euros] ”, recalls this fashion entrepreneur who introduced
streetwear
footwear brands such
as
Vans
,
Santa Cruz
or
Havaianas
(those with the Brazilian flag)
in the capital
.
An admirer of
Pedro Gómez
, he had been with the idea of refloating the firm for years.
The tailor of the cold closed at the end of the 90s due to family problems and because he wanted to reconnect with the mountain.
At the age of 70, he went to the
Himalayas
for his great passion, not wanting to know anything more about business.
"It was difficult for us to convince him, but in the end, when he saw that we promised to follow his artisan pattern and product made almost by hand, he accepted that we would reactivate the company," says Serrano, who is currently launched in the second life of the
Pedro Gómez
universe
, always with the tutoring and approval of the founder, who at 93 still goes to the factory from time to time to see how the seamstresses finish each coat or vest.
Waiting list
"The cold is good for us in Pedro Gómez, although the snowfall is not so brutal, which is a ruin for everyone," says Serrano from the museum store they have in Malasaña, where by appointment you can go to see old clothes, buy from catalog or order one of size and design to taste.
Prices range from 500 to 1,600 euros, the most expensive that will come out soon and will have pony skin.
The waiting list is three months.
"The materials are of the highest quality, with French pen and the artisan point that makes them unique pieces," says the owner of the company and friend of one
of Pedro Gómez's
biggest
fans
,
DJ Nano
, who before establishing himself as one of The national references of dance music worked together with Serrano in a clothing store in Moncloa.
“They were nice, made to measure, tailoring type.
He left the posh environments of skiing to get into the discos ", recalls
Nano
, who during confinement, in the sessions he offered on
, almost always wore some feathers from his collection.
The most special was still missing, and Pedro Gómez himself took it home on the eve of the last New Year's Eve.
A design model also inspired by his star party,
Oro Viejo
, with which he welcomed the new year, through
streaming
.
According to the criteria of The Trust Project
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