China News Service, October 1, According to Kyodo News on September 30, Japan’s popular Nintendo game "Super Mario Bros." has ushered in its 35th anniversary.

There are as many as 39 games in the series, and the cumulative global sales have exceeded 370 million. The protagonist Mario has long been a well-known "popular star".

Nowadays, his stage is no longer limited to games, but is "forging into" theme parks and even Hollywood movies.

　　In late September, the 35th anniversary special zone opened at the home appliance store EDION Namba head office in the southern area of ​​Osaka, Japan, attracted many nostalgic middle-aged and elderly male customers.

Data map: Local time August 6, 2015, Germany, at the 2015 Cologne Game Show, a large number of players collectively played as Mario Brothers to commemorate the 30th anniversary of the game.

　　The person in charge of the counter said: “As long as a new work is released, the generation who will definitely buy it. Now they are parents and can play with their children.”

　　A female employee in her 20s from Nagano, Hanoi, Osaka said: “When I was a child, I played with Gameboy (portable game console), and now I play Mario games on Switch with my family.”

　　According to reports, the first-generation game software was launched in September 1985 for home game consoles "FC" (commonly known as red and white machines).

Players operate Mario and his twin brother Luigi to defeat the tortoise demon king "Kuba" and strive to reach the end.

Since the operation is not complicated, just play by intuition, the game attracts players of all ages.

After that, whenever new hardware such as SFC and Wii is released, new characters will be added to the game. Mario's world continues to evolve and it also wins new fans.

　　Nintendo Chairman Shigeru Miyamoto, known as the "Father of Mario," said: "We are constantly challenging to implement new game methods with new technologies."

　　The report pointed out that in order to attract people who do not have game consoles, Nintendo has accelerated the development of game character licensing business led by Mario since 2014.

In November 2019, Japan's first directly-operated merchandise store "Nintendo Tokyo" was opened in Shibuya, Tokyo. Almost a year has passed, and it is still unprecedented and sometimes restricts the number of people entering the store.

　　In 2020, Nintendo also teamed up with Lego, a manufacturer of assembled building blocks, to launch Mario Lego with a built-in sensor. When the toy is moved, the built-in speaker will emit a familiar game effect sound.

Nintendo not only provided authorization, but also spent more than 4 years involved in development.

　　In addition, the Mario animation film jointly produced by Nintendo and the American animation company "Lighting Entertainment", which is well-known for popular films such as "Minions", will be released in 2022. At Universal Studios Japan (USJ) in Osaka, a new park recreating "Mario World" is also about to open.