Snapchat has a dedicated political ad verification team.
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AWAPAC / REX / SIPA
Seven weeks before the presidential elections in the United States, more than 400,000 people have registered for the ballot via the platform specially created for this purpose on Snapchat.
This Monday, the figure reached precisely 407,024 voters, indicate the data provided by the social network and cited by
Axios
.
The figure is all the more striking in that in 2018, the year in which the app launched a similar campaign, half of those registered who used this method to register on the electoral rolls had actually gone to their polling station. .
At Snapchat, it is estimated that the number of readers registered through the portal could exceed that reached two years ago.
This figure is already almost equal, although the company has not yet launched most of the communication and promotion campaigns it has imagined.
These will be relayed within the various functions of Snapchat but also outside.
Personalities to motivate young people
For now, messages designed to encourage followers of the app to vote are already present in the platform's programs devoted to current affairs, such as
NowThis News
or politics, such as
Good Luck America
.
The objective is also to inform future voters about the stakes of the poll.
The vast majority of Snapchat users are 30 years old or less.
Barack Obama made a public intervention on Tuesday via the social network to motivate the youngest Americans and people who have never voted to register on the electoral rolls.
Other politicians and celebrities will also be delivering a similar message on the app in the coming weeks.
This is particularly the case of Arnold Schwarzenegger, Snoop Dogg or even the Republican John Kasich.
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