• Reels: Zuckerberg's answer to TikTok

  • TikTok, Oracle remains in the race but the future of the app in the United States is uncertain

  • TikTok: from China to other sales in the US, Beijing's ok is needed

  • TikTok CEO surrenders.

    Kevin Mayer: "I resign"

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September 15, 2020TikTok submitted a proposal to the US government to address security concerns.

This was reported by the official Chinese news agency Xinhua, citing a statement by ByteDance, the company that owns the social networking platform for sharing videos.



"We can confirm that we have submitted a proposal to the Treasury Department that we believe will solve the security issues that the administration has raised," Xinhua said, citing ByteDance.

"This proposal would allow us to continue to support our community of 100 million people in the United States who love TikTok for connection and entertainment, and the hundreds of thousands of small business owners and creators who rely on TikTok."



In China 600 million users


While TikTok boasts 100 million users in the United States, its version for the Chinese market, Douyin, had already reached 600 million daily active users in August, 50% more than the 400 million at the beginning of the year, he said. the same ByteDance, owner of both apps.



Douyin generated 41.7 billion yuan ($ 6.1 billion) in revenue for 22 million content creators over the past year, and the company announced it was ready to spend $ 1.5 billion to double its revenue. figure over the next 12 months, said Kelly Zhang, CEO of ByteDance China, reported by Bloomberg.



The Complicated Ban


ByteDance rejected the Microsoft offer, now all eyes are on Oracle, which should become an unspecified 'reliable partner' of TikTok in the United States.

Treasury Secretary Steven Mnuchin told CNBC on Monday that the government has received a

proposal that would make Oracle "technology partner" of TikTok

for a US-based company and create 25,000 new jobs.

Oracle then confirmed that it was part of the proposal submitted by ByteDance to the Treasury Department.

An executive order from President Donald Trump on August 6 states that TikTok - accused of espionage for the Chinese government - will be banned in the United States if it is not sold to an American company by September 20.



President's Advocate


As Oracle seeks US approval for a landmark partnership with TikTok, US observers say Donald Trump's political ties with Oracle president and co-founder Larry Ellison will intensify, says CNN Business .



One of the richest men in the world, Ellison has built solid bridges with Trump, has spoken out publicly in support of the head of the White House and, according to the US source, hosted a major fundraiser for his re-election, with donors. who shelled out $ 100,000 to play golf with Trump.



The competition advances: Facebook, Google and smaller apps


Triller is one of several alternatives to TikTok that have seen a surge in downloads since Trump signed an executive order on August 6 and

the president of the United States himself opened an official and verified account

on the platform, on August 16.

Trump's Triller account had posted three short videos and gained around 3,000 followers just after activation. 



But the competition to TikTok comes above all from the tech giants.

Facebook chases the success of TikTok on

Instagram through the Reels tool

, to create short videos with music.



And now Google, through YouTube, is launching the challenge to the popular Chinese app and has announced the experimentation of Shorts, a section of the platform dedicated to short videos.

The novelty, explains Mountain View in a note, is being tested in India, a country where TikTok has been banned.



Shorts allows you to create 15-second videos directly from your smartphone with editing and the ability to add a soundtrack from the YouTube catalog.

The songs available at the moment are 100 thousand.