Sino-Singapore Jingwei client, June 6 (Chang Tao) The price of 5G mobile phones is dropping faster than expected.
In the context of the 618 promotion, the prices of various 5G mobile phones have reached below 2,000 yuan, or even 1,500 yuan. For the 5G tariffs that users are more concerned about, the industry also said that the 5G package threshold is expected to be reduced to about 50 yuan this year. Is the popularity of 5G mobile phones coming?
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The first big price reduction for 5G mobile phones is faster than expected
Strictly speaking, this year's 618 is the first big promotion for 5G mobile phones. In order to quickly seize market share and user's mind, most mobile phone manufacturers represented by "Huami Ov" took out the newly released 5G machine and participated in the big promotion.
OPPO Ace2, a 5G mobile phone released by OPPO in April this year, during the 618 period, its 8GB+128GB version has a maximum price reduction of 400 yuan, and the final price is 3599 yuan. On June 5th, the OPPO Reno 4 series was released. As soon as it was released, it participated in the 618.
The iQOO Z1, the new iQOO5G sub-brand of vivo, officially launched on June 1, also participated in the promotion. The mobile phone has a starting price of 2198 yuan, and with the promotion measures, it has also entered the 5G mobile phone market below 2,000 yuan.
This year's 618 big promotion, millet firepower is quite fierce. On May 31, Lei Jun, Chairman of Xiaomi, participated in the mobilization meeting of "Millet 618 War" and shouted the slogan "Subsidize 500 million for 5G". The Xiaomi 10 series, which undertook Xiaomi to enter the high-end market, also ushered in the first price cut.
The data shows that this millet annual product released in February this year became the sales champion of the Jingdong platform price range of 3500 yuan to 4500 yuan on June 1. The Redmi brand launched by its Redmi brand currently has the cheapest 5G mobile phone on the market, and its price is only 1599 yuan for the Redmi 10X. Within 5 minutes after the sale, the total platform sales exceeded 100 million yuan.
In order to increase promotion efforts, Xiaomi also invited stars such as Han Geng and Gao Yuanyuan to start a half-month live broadcast on Xiaomi Mall, Taobao Live, Douyin, Jingdong and other platforms, from May 31 to June 18, Every day, multiple files are broadcast in turn.
In contrast, Huawei and Glory's 618 promotion efforts are not high. The flagship product P40 series, which was just released in the first half of the year, did not participate in this year's 618 promotion with a discount, but attracted consumers by means of interest-free instalments and gifts. The flagship product Mate 30 series released in September last year only offered 100 yuan Offers. The Honor brand only offers a discount of 100 yuan for Honor 30.
In general, under the background of this promotion, many 5G mobile phones ushered in price reductions, plus the already released, such as Honor X10, Huawei Enjoy Z, and Redmi 10X. The lowest price came to the 1500 yuan stall, which directly Reduce the cost of 5G replacement for consumers.
Independent telecommunications analyst Fu Liang told the Sino-Singapore Jingwei client that in April and May of this year, various mobile phone manufacturers intensively released a batch of 5G mobile phones, especially at least a dozen models of 5G mobile phones priced below 2500 yuan. Fast popularization has a promoting effect, but there are inevitably some gimmicks.
"For example, some manufacturers have launched 5G mobile phones with 6GB+64GB configuration, and the price has been reduced to less than 2,000 yuan, with a minimum of about 1,500 yuan. In fact, this configuration is relatively tasteless for the experience under the 5G network. Denied that the price dip has promoted the rapid popularization of 5G mobile phones." Fu Liang said.
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Fu Liang said that the epidemic has affected the popularization of 5G mobile phones. First, users will not change the phone for the time being. Secondly, when users are ready to change the phone, they may not buy 4G phones, but buy 5G phones in one step. Overall, the sales of 5G mobile phones this year can reach the expectations of various mobile phone manufacturers at the beginning of the year.
Fu Liang said that at present, the price of 5G mobile phones is indeed faster than expected, but it is more difficult to decline further. 5G mobile phones below 1500 yuan will definitely appear, and it won't take too long. "Soon, there will be a variety of 5G mobile phones ranging from 1,000 yuan to 1,500 yuan. If the price drops below 1,000 yuan, the experience of the mobile phone will be poor." However, as the cost of chips, antennas and other accessories decreases, and alternatives The emergence of products, the downward trend of 5G mobile phone prices is an inevitable trend.
In an interview with media outlets such as Sino-Singapore Jingwei client, Zhao Ming, President of Glory, also stated that the mobile phone market will decline in 2020, and consumers will have more choices. 5G mobile phones will fall from the altar, competition will intensify further, and price dips Inevitable trend.
Fight design, rush to the best opportunity for high-end domestic brands
While prices continue to drop, seize the user's mind, while launching high-priced products, impacting the high-end market, this year's 5G mobile phone battlefield is an obvious trend.
The price of the highest version of the vivo X50 series released on June 1st came to 5998 yuan. In fact, since this year, many 5G products have aimed at the high-end market. The highest price of Huawei P40 series is 8888 yuan, the highest price of Honor 30 series is 5499 yuan, and the highest price of OPPO Find X2 is 6999 yuan...
Fu Liang analyzed that the competition of low-end and low-end mobile phones under 4,000 yuan is very fierce. In the current stage of 5G popularization, domestic mobile phones have actually ushered in rare opportunities that hit the high-end market.
"Originally, Apple and Samsung have an absolute market share in the high-end market, and domestic mobile phones are difficult to shake. However, the current opportunity is that Apple has not released 5G mobile phones. Another Samsung has less influence in China and no domestic mobile phone manufacturers are active in products. .The domestic mobile phone represented by'Huami Ov' must get a certain share in the high-end market." Fu Liang said.
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In addition to impacting the high-end market, in the context of the increasingly serious homogenization of smartphones, various mobile phone manufacturers are also trying their best to devote themselves to the design experience to attract users.
The Honor Play4 Pro released on June 3 put an infrared temperature sensor on the back, which can measure people and objects without contact. Glory called it "the industry's first infrared temperature measurement 5G mobile phone."
It is understood that this non-contact infrared temperature sensor is located below the 40-megapixel rear camera module. The maximum temperature measurement range is -20℃ to 100℃, and the minimum division value is accurate to 0.1℃.
The vivo X50 series released on June 1 also took great care in design.
The most notable design of the vivo X50 series is equipped with a super-sensitive micro-gimbal function, breaking through the traditional mobile phone's optical image stabilization (OIS) solid seal, advancing the concept of lossless image stabilization.
To explain briefly, the micro-cloud platform is based on the principle of "chicken head anti-shake" based on bionics. Through mechanical motion compensation, the picture can be stabilized, and the lens can be actively "shake", thereby offsetting the user's shaking when shooting. From 1° to 3°, the anti-shake angle of the micro-cloud platform is increased by 200% compared to OIS.
From a technical point of view, the most difficult to achieve is how to install the micro-cloud platform into a mobile phone with extremely limited space. The anti-shake micro-cloud platform equipped with vivo X50 series breaks through the space limit of the motherboard through black technology such as special-shaped magnetic frame and S-type FPC cable. Among mobile phones.
Tariffs will quickly reduce 5G replacements and gradually clear obstacles
Price is one of the factors that affect the replacement of 5G. The other two important factors are 5G network construction and tariffs.
At present, China Mobile's 5G packages start from 128 yuan, and China Telecom and China Unicom both start from 129 yuan. Even if some users can enjoy up to 30% discount, the 5G package threshold is also around 90 yuan.
Fu Liang said that the threshold for 5G packages will quickly decrease. "It is expected that the minimum 5G package will be reduced to about 50 yuan this year."
Fu Liang analyzed that operators are now attracting 5G users faster, and the next step is to reduce tariffs. At present, operators are no longer pushing low-end 4G packages, which is actually a manifestation of the transition period.
Why didn't the 5G tariff price drop? According to Fu Liang's analysis, a large part of the current 5G package traffic is still borne by the 4G network. If it is a 5G network, the cost will be reduced.
On May 21, Yang Jie, chairman of China Mobile, said in an interview that China Mobile will strive to achieve the construction of 300,000 5G base stations in the third quarter of 2020, covering all regions and cities across the country.
Ke Ruiwen, chairman of China Telecom, said in March that at the end of September, he and China Unicom jointly completed the construction of 250,000 5G base stations, striving to complete the goal of building 300,000 5G base stations by the end of the year.
"Operators proposed to build 300,000 base stations nationwide before September. After this goal is achieved, prefecture-level cities will cover 5G networks. In this case, a considerable portion of traffic will be borne by 5G networks, and costs will inevitably fall." Fu Liang said. (Sino-Singapore Jingwei APP)
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