The initiative “the longest donation fund in the world”, four days after its launch, recorded contributions equivalent to 393,000 meals, which flowed from individuals and institutions, and lit 393,000 lamps out of a total of 1.2 million lights on the front of the Burj Khalifa, the tallest building in the world, in support of the campaign « 10 million meals, "the largest of its kind that provides nutritional support to those in need and those affected by the repercussions of the" Covid 19 "pandemic. The contributions of individuals varied from more than 100 nationalities, while institutions, companies and business sectors were keen to support the initiative launched by the "Mohammed bin Rashid Al Maktoum International Initiatives Foundation" and Burj Khalifa in the early days of the blessed month of Ramadan to allow everyone to participate in the efforts of solidarity with the needy and affected families The repercussions of the Corona virus. The initiative's contributions lit up the equivalent of 46 floors on the front of the Burj Khalifa. The initiative continues to record a steady increase in contributions.
It allows individuals, companies, foundations and philanthropic donors to donate in the form of bright spots radiating on the facade of the tallest building in the world with every donation of 10 dirhams through the initiative website www.tallestdonationbox.com for the benefit of the “10 Million Meals” campaign.