On the evening of the 9th, Xinhuanet client Beijing, April 9 (Cheng Chunyu), Honor released the Play4T mobile phone of the Honor Play series in the form of an online conference. This phone may become the last 4G mobile phone of Honor.

Honor Play4T series conference site.

According to Glory, the Play series is positioned as Cool Play Technology, so a post-95s Play product team was formed to bring technology and interesting products based on an in-depth understanding of young consumers. The guest speaker of this Honor Play4T series new product launch conference is Wei Xiaolong, which is the internal selection of outstanding product managers.

According to the diversified needs of young people, the Honor brand began a comprehensive upgrade last year and restructured its existing product line, forming four major product lines: the technology benchmark V series, the trend pioneer HONOR series, the superpower technology X series, and the cool play technology Play series.

Wei Xiaolong introduced at the press conference that there are two products in the Honor Play4T series, which are divided into Honor Play4T Pro and Honor Play4T. Honor Play4T has 6 + 128GB large memory, full-view screen, 48 million AI photography; Honor Play4T Pro brings together a generation of "God U" Kirin 810, 48 million high-sensitivity night shot three shots, 6.3-inch OLED pearl screen + new generation screen fingerprint.

Honor Play4T Pro is available in three cool colors: blue water emerald, iceland phantom and magic night black. The 6GB + 128GB version is priced at 1499 yuan, and the 8GB + 128GB version is priced at 1699 yuan; Honor Play4T has blue water emerald and magic Two colors are available for night black. The 6GB + 128GB version is priced at 1199 yuan.

Honor Play4T series conference site.

For young consumers, mobile phones are no longer just a communication tool, but also become a cool game mobile phone, a mini camera in the palm, and a stylish accessory.

"Dare not to create, how to play", according to Wei Xiaolong, the post-95 generation has gradually become the backbone of this society. This generation can dare to challenge and dare to create unlimited possibilities. The new Play is to create cool play for young people Technology.

According to reports, the Honor Play4T series may be the last 4G phone of Honor. Why does Honor launch a 4G phone? Glory believes that at the level of the thousand yuan machine, Play4T can use more costs to upgrade the processor, camera, and memory, "instead of sacrificing the important performance required by multiple users, to force it to exchange for a 5G signal."

The "T" in Honor Play4T, in the view of Wei Xiaolong, is Terminator, representing the terminator of the same gear. "Therefore, the Honor Play4T series is very dare to make in terms of performance, photography, and design, especially bringing a lot of technology that was originally a flagship product."

Previously, Zhao Ming, president of Glory, also said in an interview that the switch from 4G to 5G mobile phones is not a one-time move. When the most suitable time and the most suitable products are used to satisfy consumers, there will be explosions.

In the spring of this year, except for the iPhone 5G version, there is still no news, almost all other well-known mobile phone manufacturers have released this year's new 5G mobile phones. According to data from the China Information and Communications Academy, from January to February 2020, the total domestic mobile phone market shipments were 27.197 million units, a year-on-year decrease of 44.0%; 53.8 million mobile phones were 2.38 million units. Looking at February alone, shipments were 6.384 million units, a year-on-year decrease of 56.0%, and 53.8 million mobile phones were 2.380 million units. Compared with January, sales volume did not increase but fell, but the proportion of overall mobile phone shipments increased significantly to 37.28%.

Some industry investigation agencies believe that after the epidemic is controlled, the entire mobile phone market will gradually enter a recovery period, but compared with last year, it is difficult to recover the same level of the same period. Some industry insiders even bluntly said that in 2020, manufacturers who can keep their smartphone sales unchanged will be the winners.

"Technology is the basic card to counter industry risks." According to Zhao Ming, Honor relies on the technical advantages of 5G communication to launch 5G models such as Honor V30 series and Honor 30S, and accelerate the popularity of dual-mode 5G mobile phones. At the same time, through the decentralization of flagship technology, Honor Play4T series is 1000- The 2000 yuan stall is extremely competitive and achieves closed-loop coverage of product layout.

On the 9th, Huawei's consumer business CEO Yu Chengdong said in an interview with the media that Huawei's smart terminal products did not decline overall in the first quarter of 2020, with a slight increase. (Finish)