Distribution of "red envelopes" to promote auto consumption policies in multiple places
Our reporter Liu Meng
"Automotive is a strategic and pillar industry of the national economy. Due to multiple factors, auto sales have fallen since 2018, and the epidemic has also had a greater impact on auto consumption in the short term." Wang Bin, head of the Department of Consumer Promotion of the Ministry of Commerce Said at a press conference of the State Council's joint prevention and control mechanism on March 28.
"Affected by the epidemic, from January to February this year, 2.238 million vehicle sales were down, a year-on-year decrease of 42%. As the epidemic was under control, the number of car sales outlets opened for business increased. As of March 24, the rate of store return to work reached 94.7%. The recovery rate of passenger flow was 61.7%. "Guo Guoyi, director of the Department of Service and Trade of the Ministry of Commerce, said that the next step is that the Ministry of Commerce will encourage localities to introduce measures to promote new energy vehicle consumption and carry out trade-in for new vehicles in order to further stabilize and expand automobile consumption. .
It is understood that many departments have recently proposed stabilization and expansion of automobile consumption. For example, on February 28, 23 departments including the National Development and Reform Commission and the Ministry of Commerce issued the “Implementation Opinions on Promoting Consumption Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market”, proposing to encourage car purchase restrictions to appropriately increase car license plate limits. On March 19, the Ministry of Commerce and other three departments issued a "Notice on Supporting the Resumption of Business of Commerce and Trade Circulation Enterprises", proposing to actively promote the introduction of new car purchase subsidies, subsidies for "replacement of old vehicles with new ones", and the elimination of restrictions on pickup trucks entering the city to stabilize and expand automobile consumption policies. Xin Guobin, Deputy Minister of Industry and Information Technology, said at the State Council ’s joint defense and control mechanism conference on March 30 that the Ministry of Industry and Information Technology will actively cooperate with relevant ministries and commissions to study policy recommendations for stabilizing and expanding automobile consumption, and urge all regions to accelerate the introduction of policies to promote automobile consumption. Measures.
Xu Yang, chairman of Shanghai Maikorong Information Consulting, said in an interview with the Securities Daily that due to the long-term purchase restrictions in some cities, the demand for purchasing passenger cars has continued to be suppressed. Increasing the indicators of passenger cars can stimulate car consumption in the short term. effect.
At present, Guangzhou, Hangzhou, Changsha, Zhuhai, Nanchang, Nanjing, Ningbo, Hangzhou and other places have introduced measures to promote car consumption. These measures mainly include increasing passenger car indicators, purchasing new cars or new energy vehicle subsidies, replacing old cars with new ones, and introducing different forms. Consumer coupons or direct profit.
Specifically, Guangzhou proposed that before the end of December this year, individual consumers will be given a comprehensive subsidy of 10,000 yuan per vehicle for purchasing new energy vehicles; consumers who replace or discard used cars will be purchased by registered car sales companies in Guangzhou For “National Six” standard new vehicles, each vehicle will be subsidized with 3,000 yuan. At the same time, in order to boost automobile consumption, in response to the needs of Guangzhou citizens to commute by car during the epidemic, we will accelerate the implementation of the 100,000 newly-added small and medium-sized passenger car targets specified in June 2019. Quota work, and research and launch new indicators as appropriate. Hangzhou recently released the "Announcement on the Allocation of One-time Passenger Car Indicators in 2020", and decided to add 20,000 passenger car indicators in one time in 2020. Ningbo proposed that before September 30 this year, consumers who bought and sold passenger cars locally and sold them locally would give a one-off concession of 5,000 yuan per car and a limit of 6,000 sales per company.
In Xu Yang's view, it may continue to introduce some policies to promote consumption in favor of new energy vehicles. At the same time, cities such as Beijing that have strict restrictions on purchases may also increase the index.
"However, in the long run, it is difficult to restore car consumption to previous years, and auto companies are entering a new normal." Xu Yang said, first of all, China's car ownership is already large and it is difficult to return to the previous level of consumption; Second, with the emphasis on environmental protection, traditional gasoline cars are difficult to be favored in terms of policy. Third, with the expansion of the used car market in China, residents' views on used cars have gradually changed.
Wang Bin said that the promotion of automobile consumption needs to focus on the entire life cycle of the automobile. It is necessary to make efforts on the three ends of production, distribution and consumption, and to coordinate the requirements of economic development, environmental protection and transportation.
(Securities Daily)