Zahraa Magdy

Some women stopped looking for how to arrange candles in the bedroom, the most beautiful wedding dresses, and how to decorate the eyes for the evening. Instead, they moved toward independence from the family, buying a private house, education, negotiating a salary increase, and going through a new experience that was different from what women had previously experienced.

It seems that women are moving towards a more independent and less dependent life on a family or partner, according to the Pinterest implementation report as it prepares to celebrate International Women's Day.

The report revealed an analysis of the behavior of women around the world, and identified all their inspiring ways of empowerment and support through the use of the application.

An application for the welfare of women

Pinterest has become an inspiration for women all over the world to make the biggest and smallest decisions of their lives. There are 6 women out of 10 Americans, 8 out of 10 mothers, and 75% of girls born in the Millennium, use this app.

According to the report, 2020 can be considered the most year in which women invest their energies and times to lead a better life. The search for how to travel alone has been 63% of women in recent months.

Among the strangest ideas mentioned in the report to emphasize the girls ’love for independence and pampering themselves themselves are 57% of them searching for ideas to go out on a date with themselves, instead of going out with friends, which also explains the high percentage of research on buying a private home and living in it until 124% of last year.

Women’s Dreams 2020

It starts like this, searching for travel alone, or with other girls, then how to prepare a home budget, then negotiating higher salaries, buying the first private home, starting small projects, and getting a dream job. Exactly what is happening on "Pinterest" now.

The women are looking for inspiration for "Pinterest". And motives for taking important steps in their lives as a platform for positive support differ from the rest of social media, and this is confirmed to us by their search for quotes for women on independence and work despite the difficulties by 491% more than last year, in addition to an increase of 941% in the search for ideas for private work.

The purchasing power of women should not be neglected either, with global women's income reaching trillions of dollars alone, women are expected to control almost 75% of spending worldwide by 2028, according to the European Wealth Management Market Report.

Pinterest's most research topic on traveling with girls alone or with girlfriends (Pixels)

Arab women tend to learn

Arab women also achieved their own success during the past year. It ranked 17 of the 100 most influential and inspiring women of 2019 on the BBC list. International report numbers also point to a significant increase in women's education rates in Arab countries, and even exceeded that of men.

What is new is the Arab women storming scientific and sports fields, and the percentage of women who graduate in scientific colleges is close to 60%. It is higher than its counterparts in scientific colleges in advanced Western countries such as Britain and America, according to a report issued by UNESCO.

Pinterest was also a way for Arab women to help each other in organizing time between work and home, and the best initiatives on it were the "Access" program launched by Saudi workers to support the transfer of working women.

Although the success of Arab women has not been reflected in the employment rates, Pinterest explains some of that. Most of the research conducted by women in the field of employment was related to domestic work, how to organize time between home and children and allocate time for the mother to work, and the motivations of women to start their small projects. On the Internet, they even exchange advice about the willingness of working women to take Ramadan packages, and etiquette to deal with male clients according to Sharia law.

Women are coming

In "Pinterest" celebration of strong women, the search for loyal supporter of women began to apply, and the result was "the woman herself." When a member succeeds in the application she searches for ways to encourage others to become a safe environment for women, in which no one feels strange to even mothers.

Pinterest has become an inspiration for women in most of their decisions (Pixels).

Despite the desire for independence and freedom in a private place closed to them alone, women did not forget about their families, but they began to think differently. In the first weeks of return to schools, women were increasingly looking for advice about preparing their children for sure, but mothers increased their search for return to complete their studies remotely And searching for full-time domestic work to suit the nature of the role the mother plays in caring for the children, and how to involve the husband in homework, a pressure that has yielded its impact when analyzing the behavior of the other party on the application itself.

The searches conducted by the men were nothing but a reaction to the women seeking to occupy their entire places at home and at work. Men's searches included a breakdown of centuries-old gender or sex norms, and they moved between how to style children's hair by 247%, home cleaning tips by 343%, and easy ideas for a family dinner of 193%, and perhaps the most important proportion is that men and women search about child care tips House cleaning has become equal to 50% for both.