The president of Santander Bank conquers Greenland by Jesús Calleja to raise awareness about climate change
Ana Botín, this is how the first 'influencer' banker was created
Ana Botín (59) and Mediaset. The tandem, which may seem strange a priori, takes place this Wednesday thanks to the intervention of the 'planet' by Jesús Calleja. The banker and for a while also instagramer travels with the journalist to Greenland. Ana Botín, one of the most powerful women in the world, tries to modernize the image of bankers and strives to show closeness.
The last sample is its participation in the Mediaset space 'Planeta Calleja'. Since he was in charge of taking the reins of Banco Santander, he has also taken steps in the direction of 'openness' in social networks . A Twitter account was opened in which it has more than 37,000 followers and another Instagram. The last image of the banker in networks has been a tender image of how he spent the day of Kings with his children.
LOC contacted a few months ago with the communication team of Ana Botín, who was very happy with the landing of her boss in networks. Botín is committed to feminism and the environment and tries to involve all the members of the Santander team in these cases. "Since its arrival, the bank has made great progress in these two measures. Soon after arriving, it introduced flexiworking to reconcile work. In Spain there are already more women territorial directors than men and wants that in 2025 30% of the bank's managers be women, "they say from their team.
See this post on Instagram
One of his first posts on Instagram was precisely in relation to his participation in 'Planeta Calleja'. Ana Botín shared a video with Jesús Calleja in Greenland along with the following words: "It is shocking to see the effects of global warming in person. I hope this program serves to make everyone aware that taking action is a priority and urgent," clearly reference to one of the aforementioned issues that concern him most, climate change. "He was very motivated by the idea of going to Greenland, of knowing areas that if you don't go with experts are practically inaccessible and of being able to raise awareness about climate change," they confirmed to LOC from their team.
Ana Botín is a pioneer, since the banking world tends to be very reluctant to visibility on social networks. Neither the CEO of BNP Paribas, Jean-Laurent Bonnafé; neither JP Morgan's, Jamie Dimon, are present in networks. Nor Noel Quinn, president of HSBC. The accessible image of Botín, in which his team has been working for more than two years, is very beneficial for Santander.
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