Now the homecoming campaign has been going on for almost a week and the Jönköping County region has already reached about 30,000 people.

- It engages, it's great to see, says Elin Carlholt, area manager at the competence supply unit in the Jönköping County region.

The Jönköping County Region is in special need of specialist doctors. The homecoming campaign started on December 18 and lasts until January 12.

Why is it important to get the right skills?

- It is important for us to be able to ensure good quality healthcare and to get the right people for the vacancies we have, says Elin Carlholt.