Death under mysterious circumstances: Tinkoff Magazine publisher Sasha Rai and his wife were found dead in Moscow

About the death of the publisher of Tinkoff Magazine (T — J) Sanjeev Raya became known on the evening of December 10.

“Today we learned that on Sunday (December 8th. - RT) the publisher of“ TZh ”Sasha Raya did not become. This is the man who created TJ five years ago and turned it from a small bank blog into what you are reading now. He was a talented leader, and today we can no longer find words. The entire magazine team mourns. We suspend the release for today and tomorrow, ”the publication said in a statement on Facebook.

The Tinkoff press service said that Paradise died with his wife "under tragic circumstances."

“On Sunday, Sasha Rai tragically passed away. It is difficult to find the words and believe that Sasha is no more. We express our sincere condolences to the family and friends of Sasha, his friends and colleagues. Sasha’s departure is a huge human loss, Sasha was a cool person, a cool professional and a tireless generator of ideas, the true heart of “TJ”. The company will provide the necessary financial support to his family and friends and support the son of Sasha, who has remained without parents, ”the VC.ru publication quoted the press service as saying.

An informed source of the Interfax agency said that the bodies of the victims were first discovered by their five-year-old child, who, in a conversation with his grandmother, said that he could not wake up his parents.

After that, the woman’s mother immediately arrived at her daughter’s apartment and called the police and ambulance.

“Arriving doctors ascertained death. No violent deaths were found. However, histological examinations and postmortem autopsy were prescribed. The cause of death can be determined after carrying out these procedures, ”the source said.

Law enforcement agencies have not yet officially commented on the death of the couple.

"A vivid example"

The death of the publisher caused a great resonance in the media and the media sphere.

“We need to write a few words about Sasha Paradise. I was not closely acquainted with Sasha, but for the last five years he has existed in my life - you know, as it happens, a spirit-raising background. When you don’t communicate with a person, you rarely intersect on some joint and not very good things, but you know that there is such a Sasha with a funny name, and he is clearly cool because he does a cool thing.

This confirmation of the meaning of what is happening. If someone does cool, then the world is still in order. And so, I can say little about Sasha (our last correspondence was a year ago, we agreed to drink beer and didn’t drink), but I can say a job about Sasha - that he took and did a very cool thing in the strangest place for this, so cool that sometimes it seemed to me that the best media in the country was made by a bank, and how strange it is. I still don’t know how it happened (and no one knows, because no one did it the same way), but for some reason I’m sure that the case is in Sasha Paradise, ”journalist Ilya Krasilshchik commented on the tragedy on his Facebook. .

“Our meetings with Sasha were not like friendly conversations. They looked like a conversation between two professional opponents who respect each other, but speak exclusively about work, to learn as much as possible about product plans and apply best practices at home. It was not a confrontation between the sites, because we have different projects and models. It was a healthy confrontation between the two managers: I came up with a lot of ideas with a good impulse: “Sasha will be surprised, his nose in the morning. Sometimes I was even jealous when I saw at joint lectures what kind of excitement Tinkoff Magazine caused the audience, and this prompted me to act, ”wrote the former head of the VKontakte press service Vladislav Tsyplukhin.

According to him, Paradise was a prime example, "which showed that you need to work thoroughly and deeply."

“With this approach,“ just a blog at the bank ”begins to be perceived as an independent unit and can give the brand more than he could even imagine,” he added.

Sasha Rai was born in Moscow in 1990. Graduated from Moscow State Pedagogical University. He worked as the editor-in-chief of the blog "Netologii". He came to Tinkoff in late 2014 and launched the Tinkoff Magazine based on the company's blog. In September 2019, the audience of the magazine exceeded 5 million unique visitors per month.