Japan food boom China Japanese food PR event December 9th 20:30
An event to promote Japanese food in China, where the Japanese food boom has continued, such as the rapidly increasing number of Japanese restaurants, was presented by the Olympic table tennis medalist Ai Fukuhara, who introduced the deliciousness of Japanese food in Chinese.
The event was held by the Japanese Embassy in Beijing inviting Chinese food companies and media personnel to promote Japanese food and agricultural products.
At hotels in Beijing, there were more than 20 booths introducing Japanese rice and rice balls, Japanese sake, and other visitors.
On the 9th, a popular Olympic table tennis medalist, Ai Fukuhara, visited China to promote the deliciousness and safety of Japanese food with Chinese.
A Chinese woman who visited said, “I like sashimi and sashimi. I think it ’s better to create various dishes with different ingredients depending on the season.”
In China, the number of tourists visiting Japan is increasing, and Japanese food is booming. According to the Japanese Embassy, there are about 65,000 restaurants in Japan called “Japanese restaurants” compared to 6 years ago. It has increased 6 times.
As the Japanese government is in an improving trend in Japan-China relations, we will focus on PR in the hope of further expanding the export of Japanese food.