• Artificial intelligence and blockchain at the start

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14 November 2019 Defense of the excellence of our products on international markets, combating counterfeiting and supporting the competitiveness of manufacturing companies by exploiting the digital enabling potential: this is the aim of the pilot project "The blockchain for the traceability of made in Italy", which sees the Ministry of Economic Development in the forefront, with the support of IBM and the collaboration of associations and companies in the Italian textile industry.

An experimental model
The project was presented to the dicastery, in the presence of the Minister Stefano Patuanelli and the president and managing director of Ibm Italy, Enrico Cereda. "This is a first experimental model that responds to specific needs and can grow with a progressive approach and a long-term vision, as well as being easily replicable in other industrial contexts," also because "small and medium-sized enterprises have today the strong need for systemic support to be able to improve the transparency and protection of its brands ".

Italy leader in the sector
"Today we present the results of a first trial of the Mise that uses the blockchain and the technologies based on the distributed registers," said Patuanelli. "We are working at European level within the European Blockchain Partnership in order to export the Italian model of protection of production chains through emerging technologies. We believe that in this area our country can play a leading role at the community level", has stressed the minister.

Traceability and awareness
For IBM Italia's CEO Cereda, "opening up to global market competition puts the Made in Italy brand in a position to ensure maximum transparency and traceability". and "the use of the blockchain is the innovation that can allow our companies to guarantee their products, differentiating them in terms of quality and sustainability and this" will allow consumers to choose with maximum awareness "