Matar Al Tayer, Director General and Chairman of the Board of Directors of Roads and Transport Authority (RTA), announced the launch of smart initiatives and services during RTA's participation in GITEX 2019, including the pilot phase of the Digital Advertising Initiative on Taxi Windows, Smart Tariff Gates at Dubai Metro Stations With the customer's phone during the trip, as well as a smartphone app to book limousines, a smart track system to check drivers, and a variety of smart services.

The launch of the new initiatives and smart services follows the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into the smartest city in the world, which provides services to the public via mobile phone. Around the clock, throughout the week and year, employ smart technologies and software to facilitate Dubai's mobility, promote the integration of mass transit, and bring happiness to the population.

Al Tayer said that the TRA is paying special attention to the shift towards smart and innovative services, based on our conviction that smart mobility is the backbone and one of the most important pillars of technological development.We are working to make Dubai the best smart city in the road and transport systems in the world, by focusing on the development of Mass transit systems, and the expansion of the application of modern technologies to raise the efficiency of traffic and mass transit systems, and achieve physical and information integration between means of transport, and make electronic and smart services are the basis in providing service to customers, and focus on smart development methods that reduce the The need for a vehicle to use in daily mobility.

He added: During the exhibition (GITEX) will launch the pilot phase of the initiative of digital advertising on the windows of taxis, through electronic shading in an innovative way to prevent the inconvenience of users of vehicles on the one hand, and allow the audience of pedestrians and other motorists on the road to view advertising content in high quality, and will be Showcasing the next generation of smart metering gateways for Dubai Metro stations with technical features and intelligent high-precision technologies, efficiency and speed in reading and scanning information (Nol) card, and capture vital indicators using high-resolution cameras with three-sensor technology DTC, which in turn enhances the safety aspects of passengers and contributes to avoid collision barriers gate tariffs, especially by strollers and people of determination and senior citizens, residents and others, and the Authority will present in its stand (Tech Taxi), which provides passengers with free Wi-Fi service, Www.taxiconnect.ae Get many benefits, including direct communication with the driver via simultaneous translation between the customer's chosen language and the language of the driver's choice and appear in front of the meter screen, as well as knowing the route of the trip, and share with relatives and friends, as well as the prices of currencies to be able to Of payment The taxi must have the current market value of the dirham compared to the customer's currency, provide the passenger happiness index and satisfaction with the service, and evaluate the performance and behavior of the driver.

The Director General and Chairman of the Board of Directors, that the Authority will launch during its participation in GITEX, the application of booking limousines and Tesla vehicles through the stores (Apple) and (Google), and the speaker system via WhatsApp application, which is characterized by the rapid response to customers' queries without the intervention of the human element, Through the use of artificial intelligence techniques and natural language processing algorithms, the system will provide approximately 64 information services in both Arabic and English, and will highlight its efforts in employing artificial intelligence to serve customers in metro stations, such as using it to guide people who are interested in the use of facilities. Different in Dubai Metro Stations.

He added: One of the new and improved services that will be introduced smart track system to examine the drivers in practice, by linking the system of electronic inspection with smart technologies and solutions such as information technology, smart cameras and sensors, and provide them on tablets for examiners, and the system contributes to raise the level of transparency The Authority also offers intelligent scanning technology for tariff parking, a device that can be installed on any vehicle, and automatically scans electronic vehicle license plates in public parking. The Authority also offers a vehicle for monitoring the licensing services, which is a mobile control center for field inspection on heavy vehicles, as well as the application of the Safety Code for Children. Ages 4 to 14, and includes interactive programs to enhance traffic safety through the use of virtual reality programs and smart games with easy and clear awareness messages for children.