Your face is also taken. Shop in-store camera sales strategy

Apart from security cameras, companies installing permanent cameras in shops, analyzing and capturing facial images of customers shot by artificial intelligence (AI), and increasing the sales are increasing. The image of the face corresponds to personal information, but the country is a posture to accept the use on the condition such as erasure after attribute analysis. There is a fear of voices from experts on the protection of personal information.

"Parcoya" which opened in Ueno, Tokyo last November. About 60 stores, or 90% of tenants such as clothing and miscellaneous goods, have permanent store cameras installed. Analyze the photographed images and grasp the age and flow line of visitors who visited. It is to make it reflect on the product line and place of display. Data can be seen at each store's personal computer.

According to Parco (Shibuya-ku, Tokyo) operated, as a result of the image analysis, 80% of female customers in sex and 30 to 50 generations by age are as expected.

Regarding the use of facial images which are personal information, the Parco PR / IR Office posts that "We are analyzing data of camera images in the store on the homepage, after the analysis face images are erased immediately" It is said. At the moment it is said that the effect of attribute analysis by image analysis does not come out as a result of increased sales.

In the outdoor equipment "ICI Ishii Sports" (Shinjuku-ku, Tokyo), attribute analysis of facial images taken from last May to December at two stores in Tokyo was conducted experimentally. Analysis of one of the stores showed that visitors have been thought to have many 40 to 50 generations, but it was found that the same number of visitors to the 20s and 30s have visited.

For this reason, we expanded the sales floor for women of the US brand popular among young people. Twenty percent of those who had been at the department for 30 seconds transferred the zuck for mountain climbing to the back of the store from near the entrance. As a result, the number of people around the shop increased, the number of customers stopping by the sleeping bags and tents sales floor placed in front increased. As of the end of last year sales have increased by more than 10% on a year-on-year basis.

Palcoia and ICI Ishii Sports ...