The Dubai Department of Community Development (DDC) has begun to display jewelry made by young girls of interest in Dubai Duty Free shops in a move to introduce as many shoppers as possible.
Wafa Hamad bin Sulaiman, director of the care and rehabilitation department for owners of Al Hamam, told Emirates Al-Youm that the implementation of the jewels is part of the "necklace" project, in which the owners are motivated by a high artistic taste, scraps of damaged banknotes to colored stones, Precious art of jewelry and others, which represents an integrated model of the process of social integration of owners of the concern.
She added that the approval of the free market in Dubai to display products, contribute to the realization of the social objective of the implementation of the project, which the Ministry aspires to invest to identify the capabilities of local and global stakeholders, noting that the offer of products in the free market contributes to social integration and economic empowerment, Deserve to realize themselves, and prove their potential as other community groups.
Bin Sulaiman explained that the arrival of the products of the owners to the world markets, and carrying them to various groups of the community of travelers and visitors from all parts of the world through the outlets in the free market, emphasize the possibility of integrating the products of the owners with other products produced by other community groups.
She added that the project represents a complete series of mergers of stakeholders, from the process of vocational training and product industry, to the stage of marketing and display to society, proudly, as products are no less efficient and quality than the rest of the products.
The project, launched by the ministry two years ago, is the first of its kind in the country concerned with the recycling of coins. In addition to being environmentally friendly, the project also reflects the abilities of the owners in terms of aesthetic sense and the ability to give And community integration in the labor market.
Bin Sulaiman stressed that the marketing of Qlala products through the free market enhances consumer confidence and confirms that it can compete globally.
The Ministry considered the project to be a form of employment, supported by economic and social guarantees, for girls participating in it.
Bin Sulaiman pointed to the ministry's determination to develop the project in the future by turning it into a platform for training young girls who have an interest in the jewelry and jewelry industry.