The Armor-lux store, Kerdroniou area in Quimper, is growing. The extension is now clearly visible. In May, customers will discover a larger space, with a focus on internet commerce.

It is still too early to visualize the new aesthetics of the Armor-lux factory outlet in Quimper. One end of the building will reproduce the movement of a roll of fabric. Striped of course. Inside, screens and interactive terminals will make it possible to order

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Opening in May 2019

The Armor-lux expansion project is progressing at a good pace. The shell will be finished before Christmas. "The opening of the extension will be in May 2019" confirm Michel Guéguen and Jean-Guy Le Floch, leaders. The operation of the store is not disturbed by this work. When the partition disappears, customers will discover a world of change.

Interactive terminals in the store

In addition to the reviewed decoration, the most striking will be the appearance of interactive kiosks in the store. "Our logistics center is here. These kiosks will allow customers to choose a product and remove it quickly. A little drive spirit. In the opposite direction, internet orders can be removed in the store. "This will be our first store equipped in this way. "

A blue and white striped wall

The store, which is the flagship brand, will benefit from its expansion (+ 700 m² for a total area of ​​2350 m2) to heal the decor.

Outside, the bias is to hang and catch the eye. Jean-Guy Le Floch, president of Armor-lux, drew the first sketch of the extension. With the idea of ​​highlighting the famous fabric whose blue and white stripes are the signature of the brand. The sheet will be assembled to reproduce one of these cloth coupons worked in the factory quimpéroise.

The factory store will expand by nearly 700 m2. | DR

Braderie on the internet too

The progress of the site coincides with the big sale that has just begun. What is the impact of Yellow Vests operations on attendance? "We get calls from people who want to know if we can access the store without problems ..." Which is the case.

Internet sales have started well. The goal of Friday's day was to sell 200,000 products (170,000 made in 2018). Thomas Guéguen, head of e-commerce planned to approach this figure.