Pyramids channel .. Changing the principles extends to the media

Osama Al-Rashidi

Since the start of Pyramids on the sports scene in Egypt, supporters have urged other teams to change their "principles" and transform their affiliations to encourage the team owned by Saudi Sports Authority president Turki Al-Sheikh, who appeared in a video and is rewarded with a citizen who has decided to change his principles. With the same name as the club - are on the team's path in this matter.

Pyramids has published a public announcement urging them to change their "principles". "You changed your principles ... and encouraged Pyramids."

Pyramids has continued to penetrate the Egyptian sports scene through more contracts with critics, analysts and athletes. However, the list of new contracts revealed several surprises, including those who had already attacked Turki Al-Sheikh and criticized the Pyramids experience.

The most recent of those joining the new sports channel is the sports critic Yasser Ayoub, who has already criticized the huge spending that Pyramids made before the start of the new season, and the purchase of dozens of players in huge amounts.

Ayoub wrote an article in Al-Masry Al-Youm newspaper on June 30 saying, "Are there rules and rules or doors open all to those who want or have a lot of money? Will the Egyptian Football Federation put the controls and ceilings of contracts like the European Union so as not to collapse? Many popular clubs in Egypt will be unable to withstand this financial flood, and will the items and details of the sale of the Assiuti club be announced to the Saudi investor or will it be treated as another normal deal to sell a house or a car? Is it permissible for any Arab investor to buy more than one club in Egypt? Or that Article 18 of the FIFA Act will remain inoperable Others the most important and more powerful than the Saudi investor? ".

Ayoub said in response to a comment by a Twitter commentator that the threat posed by Pyramids would be for everyone. "Because the players' prices will double overall and this will extend even to the second level. If Ahli and Zamalek can face it, the others will not."

In an interview with BBC Arabic, Ayoub also questioned opportunities for Pyramids to continue, saying that the history of Egyptian football has known many similar clubs that lasted a few years and disappeared.

However, the calculation of the Pyramids channel on Twitter suddenly announced the appointment of Yasser Ayoub media supervisor on Pyramids Club and a consultant and announcer in the channel, which was ridiculed widely on the sites of communication from the sudden change in the position of the sports critic known as belonging to the National Club, and compared what happened in the film " Ahmed Morjane, "which was the hero of the film Adel Imam to change the positions of a number of people by tempting them with money and gifts.

The second character to be signed by Pyramids during the second period is Ibrahim Fayek, the former announcer of the channel "DMC Sport", which was closed a few days ago, coinciding with the launch of the Pyramids channel. Fayek appeared for the first time on Pyramids' screen on Tuesday to present the analytical studio for Al Ahly and Al-Masri.

He has accused Real Madrid defender Sergio Ramos of receiving a bribe to deliberately hit Egyptian star Mohamed Salah in the Champions League final, so that Salah will not be able to play in the World Cup in Russia after the Egyptian and Saudi teams are in one group.

Turki Al-Sheikh had expressed his wishes more than once for his injury before the World Cup so as not to play the match between Egypt and Saudi Arabia in the World Cup, which led to numerous accusations of the Egyptian public to target Salah.

Fayek also published a series of tweets in which he spoke about the history of fraud in soccer matches, in which he confirmed his accusations that Ramos intentionally abused Salah after he received money.

Fayek also published in May a statement by Al-Ahli club asking the Ministry of Sports to form a financial committee to review the funds he received from Turki Al-Sheikh, after the latter accused Al-Ahly's board of directors of spending the money he received from him in areas other than buying players and renewing their contracts .

But the change of attitudes - or principles - was not in one direction. The producer Mohammed Al-Adl published a poem inspired by the film "Morgan Ahmed Morjan" talking about selling themselves for money, an indirect reference to what Turki Al-Sheikh and Pyramids club and channel , In what appeared to be a change in the position of the product whose company, "Al-Adl Group" artistic production changed the character of the writer Ibrahim Issa in the series "Land of hypocrisy" in order to obtain approval of one of the Saudi channels to show the series in the month of Ramadan last.

The Saudi channel refused to show the series because of the presence of Issa within the work team and his constant attack on the Kingdom in his programs and articles.

Pyramids itself seemed to have changed its position after signing Shadi Issa, Ibrahim Issa's brother, days before, in an indication that the row was over. The channel also contracted with sports critic Khalid Talaat, who was always critical of Turki Al-Sheikh on his Twitter account.

Talat was ridiculed by some Egyptian sportsmen who competed to comment on the account of the director of Pyramids Ihab Jalal after his appointment.

He also criticized the coach of the Egyptian club Hossam Hassan and his brother Ibrahim in addition to the coach of Smouha Ali Maher to contract with Pyramids channel to work because it is a channel that represents a rival club for their team.

Talat also criticized what he called "begging" by Turki al-Sheikh by some Egyptian athletes.

He also criticized Pyramids, describing his handling of the new deal file as contradictory.

Talat attacked the silence of the announcer Ahmed Shubair on the insults addressed by Al-Sheikh to the Board of Directors of Ahli and his inability to respond, accusing him of obtaining funds from Al-Sheikh, and expressed his support for the National Club in his crisis with the President of the Saudi Sports Authority.

He also ridiculed the Pyramids club's logo and contradicted the name of the club.

The head of the European Football Federation (UEFA) Talaat El-Sheikh, who denied his knowledge of the latter,

The sports critic focused on the penalties imposed on Egyptian media because of their criticism of Turki Al-Sheikh and expressed his admiration for them.

Activists considered that a quick change of attitude was a message from Turki al-Sheikh that everyone was forgetting the principles, and they said the same "principles" would present a program on Pyramids.