The American group "Altria" owner of the cowboy brand has announced a $ 1.8 billion offer to acquire 45% of the Canadian product Cronos, becoming the first tobacco company to benefit from the lucrative Marijuana market.
In an interview with French newspaper Le Monde, Marlboro completed the small step between the cigarette and the lap, with Altria announcing on Friday that it wanted to acquire a 45% stake in Canadian company Cronos.
Altria is keen to find a new opportunity to grow in the face of low tobacco consumption and uncertainties surrounding its future to take over the cannabis company from a Canadian company whose sales do not exceed $ 3 million.
Alcohol companies have paved the way for this. The owner of the Corona Beer Company has paid nearly $ 4 billion to enter the Canadian company Canopy Groth and acquire 38% of it.
Toss on cannabis
On the other hand, Malson Morse and Henkin agreed to join green leaf experts to provide alcohol-free but cannabis-free drinks. In mid-September, Coca-Cola giant Coca-Cola unveiled its intention to put a little cannabidiol in its boxes.
The legalization of cannabis is being used for therapeutic and recreational uses, as has been the case since October 17 in Canada, the first country in the Group of Seven to authorize the drug.
By cultivating small cannabis seeds there, the site says, has planted hopes for equity markets even if every hope for prosperity grows far away in the United States and Europe.
The event, which cannabis unleashes on a new ecstasy in the markets, does not miss speculators, so that companies such as Canopy Grove, Teleri, Aurora and Cronos have risen a lot, and Altria will help bubble the bubble even more.
In France, advocates of therapeutic cannabis met last Wednesday in the National Assembly, headed by Jean-Baptiste Morro, a representative of the "Republic of the Front", who are demanding the legalization of the use of French cannabis.