On the second day of the International Forum on Government Liaison, Director of the Sharjah Government Information Office, Tareq Alai, said that the second day activities aimed to disseminate knowledge, convey the experiences of specialists and discuss the impact of the news on mental health. Distinct in the thought of government communication.
Minister of Climate Change and Environment, Dr. Thani Al-Zuwaidi, said that irresponsible consumption behaviors damaged the environment, noting that the extreme climatic manifestations associated with climate change have been reflected by the sudden rise in temperature, hurricanes and others, noting that the city of Cape Town two years ago was about to declare a state The situation changed only after the government launched several initiatives and campaigns to change the behavior of the city's population.
He stressed that the UAE experience is a pioneer in changing the irresponsible stereotypes. The State leadership adopted effective policies, the most important of which is the 2021 strategy to improve the environmental landscape and achieve the desired sustainability.
He added that the private sector supports the government's approach to sustainability, by complying with government trends and employing technology, and developing solutions to challenges and changes, pointing out the ministry's launch of the Special Olympics Compensation Initiative.
He pointed out that changing the behavior of individuals is the best solution to the major problems in the current climate, stressing the strategy of the UAE Youth Climate, which is one of the solutions resorted to by the Ministry of Climate Change and the environment to influence the behavior of individuals, to achieve their goals in sustainable development.
The Director-General of the Office of Public Diplomacy in the Ministry of Cabinet and Future Affairs, Secretary General of the UAE Soft Power Council, Saeed Mohammed Al-Attar, spoke about "soft power and its social and economic effects", indicating that soft power is a set of political, economic and social factors that countries build cumulatively on Years.
He pointed out that there are six axes that help shape the soft power, including the political leadership that contributes to shaping the image of the state in front of other peoples, as an example of the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul, which was a very positive example of the image of the shining leader , As the UAE continues to benefit from this reputation built by the founding leader.
He pointed out that the media is a soft power axis, as it is the most important tool in reaching and interacting with people. America is a living example of investing in the media. It broadcasts its channels in 59 languages around the world, in addition to the important BBC channel The reputation of the British media, in which the British government is pumping 370 million pounds sterling.
He added that Russia is a major player in the field of soft power, as the channel «RT» is one of the most global channels watch on the channel «YouTube» by seven billion views, noting that the arts and drama of the most influential effects of soft power, Turkey is a living example Turkey sells 12,000 hours of drama a year to 75 countries around the world. Hollywood is also the biggest example of the drama's impact. America has been the image of the world's powerful leader through its film industry.
He noted that education and science are an important focus in the creation of soft power, citing an example of America, which has studied more than 200 former and current world leaders and leaders, as well as New Zealand, another example of the power of education in creating soft power. From all over the world, pointing out that humanitarian action is also another axis of the building of soft power.
The forum was hosted by American researcher and expert on positive psychology and author of the bestselling book, "Broadcast Happiness," Michelle Gillan, where she said that good news and stories positively affect the mental health of the recipient. Hearing a few minutes of bad morning news contributes to disturbing the audience A person's day is full up to 27% more than people who have not listened to that news.
She added that she realized that the media can be a true partner in supporting government communication efforts to spread positive messages in society. The positive impact industry may come from bad news or experiences. The important thing is to build an effective communication system capable of bringing about change.
The speakers at the first session, "Education through the lens of tomorrow, the coup d'état," emphasized the importance of education in playing pivotal roles to enhance the readiness of human capital to engage effectively in labor markets. The unemployment rate in the Arab world has risen to 12% in general and 28% among young people, according to a recent study showing that schools today can prepare students for jobs that have not yet been created for use. In the treatment of problems that have not yet occurred in techniques not yet discovered.
The second session was titled "Future Skills Culture: Addressing the Disappearance of Jobs." The CEO of the Sharjah Research and Technology Park, Hussein Al-Mahmoudi, spoke about the changes in the jobs map as a result of advanced technology.
The Director of the Higher Colleges of Technology, Dr. Abdul Latif Mohammed Al Shamsi, said that a fund of AED 100 million has been allocated to transform students' ideas into commercial products with a deep economic dimension.
Dr. Humaid Al Nuaimi, Director of the University of Sharjah, said that the university has the largest medical complex in the Gulf region, offering 34 master's and doctorate programs and will rise to 75 in two years.
Keys to Happiness
One of the sessions of the Forum dealt with four main themes. First, happiness and mental health are a developmental priority, in which participants referred to the role of government communication in raising the awareness of society about the importance of happiness and mental health and the need to take steps to improve it. The fourth on the establishment of a new language to inform the future and the role of media in raising awareness of the importance of maintaining mental health and achieving sustainable happiness for their lives and their future.
Think supportive of women
Participants at the "Leadership of Thought in Support of Women" session discussed how women have become the focus of attention of the international community.
Despite global efforts to empower women and support them for four centuries, women still struggle to achieve truly equal opportunities on the ground with men in various areas of development, especially with the cultural heritage being denied in many parts of the world, she said.