ISABEL GARCÍA Madrid
Madrid
Updated Thursday, January 25, 2024-00:42
Experience Do you want to sleep in a design suite inside a Fitur stand?
Getaways The destinations that will be talked about in 2024 (and that you will want to visit)
The largest exhibition space in all of Fitur (the International Tourism Fair, which takes place until next Sunday in Madrid) is brought together by Spain, which occupies pavilions 5, 7 and 9. They will have room for dances, gymkhanas, tastings,
competitions , free travel raffles, simulated flights
, paddle tennis exhibitions, virtual cave dives, yoga, photography or cooking classes, children's workshops... Everything, in order to attract an audience eager to discover (or rediscover) our country.
Urban, rural, cultural, sports, beach
, relaxation
plans ... It's time to take note for the next vacation.
FROM LA RIOJA TO VALENCIA
The proposals range from La Rioja to Andalusia, passing through Catalonia,
the two Castiles, the Basque Country or Asturias,
whose capital, Oviedo, is this year the capital of Spanish Gastronomy.
Valencia is, for its part, the European Green, one more excuse to visit the community, at whose 2,050 square meter stand more than 500 co-exhibitors will gather
.
The idea is to show a "diverse, sustainable, accessible, professional destination with the capacity to offer a
competitive offer
to all sectors of demand", in the words of Nuria Montes, Minister of Innovation, Industry, Commerce and Tourism.
This is the line followed by the Alicante City&Beach Tourist Board, which will celebrate its day today in the
Central Plaza
of the Valencian Community stand under the slogan
Alicante, feel its light.
It seeks to promote the most varied initiatives: from international conferences to sporting and musical events, without forgetting the segment of cruises, gastronomy and language tourism.
Characterized characters at the fair.
Another key destination is Murcia, which focuses on the Jubilee Year 2024 of
Caravaca de la Cruz
, its great star product, as well as a destination for pilgrims and tourists looking for an inspiring and, above all, different destination.
Not in vain, their motto is
Believe in the extraordinary
.
Likewise, the region, which will have the presence of 34 municipalities, will present the
First World Convention of Holy Cities of Christianity,
also highlighting its unique Holy Week.
the madrid showcase
The Madrid stand, shared by the Community and the City Council, measures 150,000 square meters, is divided into two heights, with a mobile roof of luminaires.
All material is 100% recycled, from paper plants in the region.
There will be room for presentations on nine large-format screens, as well as dancing,
interactive games
, and culinary and cocktail tastings.
New tourist guides on popular nightlife venues and restaurants will also be released, as well as news on the remodeling of the Santiago Bernabéu stadium.
Colmenar Viejo Stand.
In addition, they will talk about MadRural, a project that covers the offer of the four regions of the Community under the motto The Madrid that you do not expect through nature, cultural, culinary, hotel and leisure experiences:
Las Vegas and La Alcarria , Sierra de Guadarrama, Sierra Norte and Sierra Oeste
.
In addition, historical figures will enliven the proposals of UNESCO World Heritage cities such as Alcalá de Henares, Aranjuez and San Lorenzo de El Escorial.
andalusia, AN ENTIRE PAVILION
Andalusia once again occupies an entire pavilion, number 5, to be shown in full in a space of
6,500 square meters
, 1,200 more than in the previous edition, which stands out this year for an intelligent design with technologically based sensory experiences that show the diversity of the region.
It will be the place where the new campaign based on the hashtag #AndalusianCrush
(translated by Andalusia breaks you) will be experienced firsthand
, a concept that aims to convey the idea that the region is a place capable of breaking all schemes.
Forum at the tourism fair.
The stand will be divided into three areas.
At the entrance itself there will be an immersive experience, which will give way to the other two, an institutional one with information stands for the eight provinces and town councils configured around a
Great Plaza of Andalusia
with a 100 square meter stage and the another, intended for the work of the 195 companies linked to the sector, triple that of 2023. In addition, there will be
show cooking,
live concerts,
a summer cinema, craft markets
and workshops with
influencers,
among many other initiatives.
The objective is for the different territories to have great prominence as they are not closed blocks.
from ALMERÍA TO MARBELLA
Visitors to Andalusia will be able to jump between the novelties of
Seville, Cádiz, Córdoba, Jaén or Almería
.
The latter, for example, will influence its character as a natural set through the presentation of the tourist map
Paisajes del cine
by actors such as
María León, Juan Diego Botto and Aura Garrido,
who have filmed in the province and know it very well.
We will also talk about the rest of its benefits: kilometer-long beaches, a friendly climate all year round, snow, mountains, inland towns,
active tourism, history, traditions,
healthy gastronomy...
Granada, for its part, will unveil
40 new tourism projects
.
To do this, they will have representatives from the Provincial Council and the City Council, as well as fifty companies linked to the sector.
Its objective is to bet on quality and sustainable tourism thanks to the diversity of options.
From the beaches of the
Costa Tropical
to the
Sierra Nevada resort,
the charming towns of the Alpujarra and the Lecrín Valley, the castles of Poniente Granada or the Geopark.
Chanquete, protagonist of 'Blue Summer', a series filmed in Nerja.
Huelva also highlights this variety, translated into the presentation of themed routes (from
Jabugo ham
to Blas Infante), culinary workshops, sporting and nautical events and fairs such as the
British Legacy or the Autumn.
Under the idea that Huelva must be lived, it will also raffle a free 21-day stay to telework in a house in the province between the months of May and June.
Finally,
Malaga
will emphasize its cultural and artistic side, beyond its classic sun and beach.
In this sense, town councils such as Torremolinos will talk about their projects such as the EMDE 2024 National School Games, LGTBI programming, the This is Torremolinos, Puro Latino or
Torremolinos Cinema festivals, the Canely Party,
the theming of Mortadelo and Filemón in the Park de la Bateria or the first skateplaza in all of Andalusia.
The municipality will also show the charms of the Virgen del Carmen La Carihuela procession and the Costa del Sol Tattoo event.
Other towns such as
Marbella
come to Fitur with their own stand for the first time within Andalusia as a whole.
There, they will premiere their new campaign "based on the sensations of the attractions and excellence of the municipality", as explained by the mayor, Ángeles Muñoz, starring the song Así es Marbella, composed by local artist Juan de Lola and performed by
Celia Flores
.
The aim is to "continue increasing the number of visitors and consolidate the break with seasonality," adds Muñoz.
extremeness for everyone
The community arrives at Fitur pavilion 7 with a thousand plans in tow encompassed under the slogan
Extraordinary Extremadura
, where the extra prefix marks "an offer above normal."
In that sense, their winter proposals stand out, combining nature, culture and gastronomy.
From ancestral traditions such as the
Jarramplas, in the streets of Piornal,
or the Carantoñas de Acehúche, to the carnivals, among which those of Badajoz stand out, a festival declared of International Tourist Interest for being one of the most participatory and interesting in Spain.
This year's stand from Extremadura.
Those who decide on Extremadura will also be able to travel through different Green Routes, as well as
the routes of the Jewish Quarters,
the Discoverers, the Viewpoints (covering a total of 20 in both natural and urban places), the Fortresses, urban art or of Charles V from the
Oropesa Castle
to the Yuste Monastery.
This unique character is the protagonist of the series
Carlos V: King Emperor
, which was filmed in the community, like others such as
Isabel
or
Game of Thrones
.
They can all be followed through the
Extremadura itinerary, a film set,
another of the region's great bets, as well as ornithological tourism - its international fair will be held at the end of February in the
Monfragüe National Park
- and gastronomic tourism, with four routes marked by products such as cheese, oil, Iberian Dehesa de Extremadura and wine and cava from Ribera del Guadiana.
The region will also exhibit hidden treasures in Fitur such as the Alange spa, whose
Roman baths
are a UNESCO World Heritage Site as they are part of the archaeological complex of Mérida.
Not in vain, the capital of Extremadura deserves a getaway on its own, as it brings together some of the best preserved jewels of the Roman Empire.
In addition, Fitur will announce the specific dates of its famous International
Classical Theater
Festival .
The province of
Badajoz
in general will also highlight, among other places, the beauty and gastronomic and blue tourism options of Siberia Extremadura, a UNESCO Biosphere Reserve.
between Cantabria and Ceuta
The Spanish proposals continue in Galicia, Navarra, Aragon or
Cantabria
, which will say goodbye to the
Lebaniego Jubilee Year
under the motto
The Camino continues
, which encourages visitors to continue discovering the region through this pilgrimage route, in addition to the
Camino de North Santiago
.
The community's own stand is inspired by both, just like last year, but with some new nods dedicated to promoting the community as a "destination of infinite natural and cultural resources."
Hence, it is encouraged to enjoy gastronomy, surfing and rural, sporting or cultural tourism with initiatives such as the Cantabria Rock Art Center next to the caves of
Monte Castillo de Puente Viesgo
, the International Jumping Competition of Heras Cantabria Infinita, the X World Picos Snow Run-World Championship 2024 or the candidacy of the
Costa Quebrada Geopark
to enter the UNESCO network.
Ceuta deploys its potential in Ifema.
Within Spain, we cannot forget the islands.
The Canary Islands
land with a record tourist turnover in 2023 (22 million euros), while
the Balearic Islands
highlight their cultural and sports offer.
A clear example is Ibiza, which seeks to consolidate itself as a destination for domestic travelers after an increase of 36% after the pandemic.
It would be necessary to visit Melilla and Ceuta, whose stand stands out for its innovative design with a reproduction of the
Caliphal Gate
, the site located inside the
Royal Wall,
which will serve as a photocall and which will be one of the stations of the gymkhana that the weekend.
Everything, within the Ceuta brand, where emotions come together.
PRACTICAL GUIDE
WHERE.
In pavilions 1 and 3 to 10 of Ifema (Avda. del Partenón, 5, Madrid).
WHEN.
From February 24 to 28.
Professionals (Wednesday to Friday) and general public (Saturday and Sunday).
SCHEDULES
.
From January 24 to 26 (10:00 a.m. to 7:00 p.m.), 27th (10:00 a.m. to 8:00 p.m.) and 28th (10:00 a.m. to 6:00 p.m.).
PRICE.
One-day professional pass: 21 euros.
Permanent: 42 euros.
General public admission: 16 euros (12 if purchased online).
Free access for children under 10 years old accompanied by an adult and people with disabilities.
MORE INFORMATION.
On the website www.ifema.es/fitur
You can follow
El Mundo Viajes
on
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