Neither Georgina's flamboyance nor the discretion of the grey cashmere sweater from 'Succession'. The rich are now signing up for Extraordinary Everyday: "They're tired of invisible garments"

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Once the sequins that invaded New Year's Eve have been stored in the closet, the trends that are going to dominate 2024 come to the fore, and one of them has to do with how we will dress. From the quiet luxury that dominated last year, we have moved on to Extraordinary Everyday, according to the experts of the online sales portal Net-à-Porter.

Siobhan Roy, one of the protagonists of the series 'Succession', exemplified on screen how to wear quiet luxury. In her wardrobe, Logan Roy's daughter never showed a logo, nothing shone beyond the silk of her shirts, her masculine trousers were made of the best wool and her neutral-colored sweaters were cashmere.

From silence to stridency

This in front of women like Georgina Rodriguez or Kim Kardashian, who don't go around the block of their mansion without their Hermès 'Birkin' bag hanging from their arm, who wear trench coats printed with the Louis Vuitton logo from top to bottom or who wear the two intertwined C's of Chanel even in their boots.

Emblematic brands of Made in Italy benefited from the rise of silent luxury, such as Loro Piana or Brunello Cucinelli. The more discreet high-end team rubbed their hands together, because we all wanted a grey cashmere sweater, a champagne-coloured satin shirt, an impeccably made pinstripe blazer or a pair of flannel trousers with a masculine cut and a spectacular drape.

The arrival of the Extraordinary Everyday

But of course, the world turns, so does fashion (sometimes at breakneck speed) and, once we have closed 2023, another trend had to come to revolutionize our wardrobes. Called Extraordinary Everyday, it's a step up from quiet luxury. It consists of sublimating those discreet looks, making them our own, elevating them with accessories, even more noble fabrics or groundbreaking cuts. In short, reinventing our day-to-day basics.

Seasonal look from The Row, the firm of the Olsen sisters.

The difference is made when the white shirt, one of the emblems of silent luxury, now becomes a flowing blouse that gives meaning and relevance to our trouser suit. Or this one, classic in shapes but with open sleeves so that they float in the air when walking.

For those interested in aesthetics

The goal is to never go unnoticed and to imprint your character on your everyday look, and to learn to play with clothes so that, with just one accessory, you can wear the same thing from morning to night, always triumphing.

"I love that they give this a name, because it's something quite natural and intrinsic to anyone minimally interested in aesthetics when they dress on a day-to-day basis," says María José Pérez, fashion expert and founder of DModa.io. "We all play that on a day-to-day basis, no one person wears exactly the same piece as another," he adds.

The Art of Dressing Daily

An example of this trend could well be the Spaniard Blanca Miró, who loves mixing and who makes dressing every day a game to enhance her look through accessories.

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In the picture, Blanca is wearing jeans and a simple masculine blue shirt. The trick has been to put on a good black leather jacket, all seasoned with a red bag and a green belt. "The opposing pieces balance themselves," he says.

Introducing yourself to the world

In a similar way, the creator Teresa Helbig, winner of the National Fashion Design Award, also agrees with this trend, because, she says, "each woman is different and each one has a story to tell, so looking for garments that talk about us and that tell the world who we are and what we believe in is vital to find our perfect look".

A belt can transform a look, like this one from Khaite.LAUNCHMETRICS SPOTLIGHT

"As Maggie Smith said in 'Downton Abbey', there is no greater triumph than that of excess, but mixing garments with a unique look is always a yes," continues the creator, who defines what a piece capable of talking about oneself is for her: "It is an honest garment in terms of creation and tailoring, which has thousands of formats and can be anything from a cashmere basic to an embroidered blouse or a bag with a lot of personality."

Fed up with quiet luxury

For Elena Esteban, stylist, personal shopper and expert in Spanish fashion, "the Extraordinary Everyday suggests that the rich and influencers are tired of wearing the silent, invisible, characterless luxury garments." And he reflects: "The style created by Maison Margiela at the end of the 90s for Hermès was pioneering, because the absence of logos informs a small circle of insiders about the owner, but like any trend it must develop. How to make quiet luxury more personalized and represent the owner's character, intelligence and creativity? The answer is Extraordinary Everyday."

That's the key word: creativity. We need it to make our daily looks, which we can do, according to Elena Esteban, "by creating a personalized image. It's not enough to buy expensive things, you need to show class by competently combining garments in different outfits, or by adding high-quality accessories."

A way of life

Because the Extradordinary Everyday "can become more of a trend of use than of purchase", explains María José Pérez, "that is, that we do not need to go to a store to buy those basics with a twist and that with what we already have in the wardrobe we can follow that aesthetic without hurting the pocket".

This is how The Row interprets the overlapping of garments.

A way of proceeding that fits with a trend of recent months on TikTok and Instagram, 'wearing versus styling', analyzes Pérez, "girls who wear jeans and a white T-shirt, and in the following image you can see how they add accessories, they put the T-shirt on the inside or outside..., and thus achieve their personal touch with a twist, that Extraordinary Everyday."

How to Elevate Garments

To see how we can bring this practice into our day, we asked Teresa Helbig how, for example, a black dress, the little black dress of a lifetime, is enhanced for a night out. "With our glitter sandals in gold and silver," she replies without hesitation.

María José Pérez is also clear: "Brooches, belts, necklaces and earrings can help us a lot. But I would also pay attention to how to place the garments: perhaps the white shirt is worn open as an overshirt over a white T-shirt, or a thin, tight-fitting knit sweater; We can turn the bottom of the trousers around, or roll up the sleeves of a jacket a little to see what's underneath, and even a necklace can be a kind of bowtie if it is placed over a shirt closed below the tailored collar... there are a thousand options!"

And Elena Esteban thinks that, to enhance a trouser suit, we can wear "a new-season shirt with hyper-voluminous sleeves, or use bags, shoes, belts, scarves, long gloves...".

A style in line with that of the Spanish women?

Oh, but are we Spaniards ready, because of the way we dress, to add creativity to our everyday look, something that exclusive brands such as The Row, by the Olsen sisters, or Khaite do perfectly? A resounding no from Esteban, for whom this trend fits more with "London or New York and its cosmopolitan atmosphere".

Definitely, for the expert, this trend clashes head-on with the "lack of habit of Spanish women to invest in high-quality items with the exception of bags or jewelry". We've all heard people say "why should I buy a basic cashmere sweater for 300 euros if it's the same in Zara for less than 100".

"I often see the richest women in Spain in low-cost stores, because it is customary to update their clothes very often, since it is almost impossible for them to appear with the same image in similar events," says Esteban.

Continuity or Rebellion

The Extraordinary Everyday may also be a reaction to years of low-cost chain empire, a rebellion against the imperative to buy, to use and throw away clothes.

Precisely now that we are in the sales season, it is the best time to look for those essential pieces that will reconvert what we already have in the closet into garments "with soul", the ones that Teresa Helbig seeks and creates.

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