Nowadays, listening to a New Year's concert has become one of the important New Year's rituals for many people. As everyone knows, concerts may also become a "business classic" that cannot be put on the table. According to central media reports, although the market for New Year's concerts in many cities is booming, the level of performance groups is worrying, resulting in various posts on the Internet of "water groups seeking identification". The performance market has recovered, and it is not easy for the audience to return. To eliminate parallel imports and allow the audience to enjoy high-quality performances, relevant departments need to take a multi-pronged approach.
In the "wrong goods" New Year's concert reported by the central media, there were only 1 piano, 2 cellos, 2 violas, and 5 violins at the "Blue Danube New Year Concert" in Liuzhou, Guangxi. There was no orchestra conductor, no brass, woodwinds and percussion, and the audience complained on the spot.
Another accident was caused by the "Royal Belgian Philharmonic Orchestra" in Shijiazhuang, Hebei Province. Some viewers said that not only did they not perform all the 12 tunes they said, but they even performed the tracks twice. Some viewers inquired and found that the so-called Royal Belgian Philharmonic Orchestra is just a local orchestra established in 2007.
In addition, the Berlin Deutsche Symphony Orchestra, which toured in Jiangsu, Zhejiang and Shanghai around New Year's Day, was also "skinned" by netizens. After inquiry, it was found that the full name of the Deutsches Symphonie-Orchester Berlin in foreign languages is Deutsches Symphonie-Orchester Berlin, which is a famous German symphony orchestra, but its official website does not show that there is a performance itinerary in China during this period. Some industry insiders even found that the world-famous sopranos and tenors mentioned in their promotional copywriting had different degrees of resume fraud, and the name of the conductor was not found.
Under the theme post of "Water Mass Flooding" on the social platform, hundreds of netizens posted the performance posters they bought or saw to "seek identification". Not only is the performance experience poor, but also the high ticket prices are not available for sale, and the names of the troupes are varied, such as the Vienna Royal Philharmonic Orchestra, the Vienna Royal Symphony Orchestra, the Vienna Waltz Orchestra, the Moscow Tchaikovsky Conservatory Symphony Orchestra, and the Symphony Orchestra of the Craiova Song and Dance Theater in Romania. It has even been discovered that more than 10 orchestras with the name of "Strauss" have recently mixed in China.
There are three main reasons for the rampant "water mass". First of all, the organizers or performers saw that the qualifications of the orchestra of ordinary audiences in China were insufficient, and the translation was deliberately confused when entering the domestic market, and to put it bluntly, it was to bully the audience to "not know how to do it"; secondly, with the increase of classical music lovers in China, everyone has the habit of entering the concert hall to enjoy elegant music in the New Year, and the rapidly rising market demand and relatively small supply have given the "water group" an opportunity to take advantage of; thirdly, the relevant departments have given the "water group" the opportunity to make quick money on the examination of the performer's qualifications and publicity.
While the frequent appearance of "water groups" brought a bad viewing experience, it also caused the audience to suffer a lot of losses. Because although it is a "water group", the ticket price is not cheap, and the "Royal Belgian Philharmonic Orchestra", which is a local orchestra, toured more than 10 cities in China during the New Year, and the cheapest ticket price was 80 yuan, and the most expensive was 2340,<> yuan. Legally speaking, the "water group" is at least suspected of infringing on the audience's right to know and other rights, and is suspected of constituting consumer fraud because of subjective fraud intent and objective fraud.
Fortunately, the aesthetics and appreciation ability of domestic audiences are now improving, and they have been able to identify the "wrong goods", otherwise there would not be so many online complaints, so there is reason to believe that with the word-of-mouth fermentation of the "water group" performance and the popularization of various "lightning protection guides", the market will gradually appear The phenomenon of good money driving out bad money.
However, it is still necessary to be vigilant that although in the first and second tier cities, "water groups" may "sink" to the third and fourth tier cities to continue to swagger through the market, so the most important thing is still the supervision of the offline performance industry, ticketing platforms, theaters, and relevant cultural regulatory departments to pay attention to and exert efforts to eliminate the emergence of "water group fraud" from the terminal.
Specifically, the ticketing platform should play a role in checking and reviewing the basic qualifications of performances; theaters should have long-term considerations and should also have the ability to screen when selecting performance projects. It is a fraudulent act that disrupts the market order, and it is necessary not only to restrain and regulate the introduction of companies, but also to strictly enforce the law from the legal level, so as to get rid of the courage of the "water group" and the initiators behind it to "cut leeks."
Yangtze Evening News/Purple Cow News commentator Kong Xiaoping