A new entertainment destination in Dubai with multi-dimensional technologies

"Dreamscape" .. "terrifying" virtual trips from the world of Hollywood

  • A new experience can completely separate a person from the outside world.Photo: Mustafa Qasimi

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A unique experience in the world of entertainment with multi-dimensional virtual world technologies, presented by a new project in Dubai, called "Dreamscape". This experience allows you to experience three adventures that transport the visitor to worlds fraught with fear, challenge, or even relaxation.

This new entertainment destination, which was recently opened in the "Mall of the Emirates", carries a lot of excitement in terms of integrating the visitor or person with the influence of the virtual world in the movies, as it can completely separate the person, for a period of up to a quarter of an hour from the outside world, and live details He has the illusion of a real reality, which he touches through special glasses and equipment that are placed on the feet and hands.

"Dreamscape" combines the power of storytelling in Hollywood with the excitement of the theme parks, adding to it the modern technology of the "VR", and meeting with the head of creative marketing in the cinema and entertainment department at Majid Al Futtaim, Mitchell Walsh, to "Emirates Today". All these factors provide visitors to enter into a new world, but in fact it should be noted that the "VR" technology has been introduced a lot in the world, but in this experience it is presented in a new way.

Walsh noted that virtual world technologies have been launched before, but have not been presented in this way, which gives people the opportunity to live the experience in a way identical to reality, and in a large way, explaining that after they saw the experience with "Dreamscape" in America, and how modern technologies were launched Work was made to bring it to Dubai, especially as the time was very appropriate, to launch such an experiment for the public in the Emirates.

Different worlds

Regarding the details of the experience, Walsh noted that it takes the audience to different worlds and changing atmospheres, as the experience of water urges relaxation, while the other two experiences lead visitors to exploration, trying to follow the game with its details and the required steps, with the opportunity to enjoy the multidimensional shapes, which generate certainty of reality.

She pointed out that there are currently three experiments available, and it is possible to add new experiences over time, which will be recalled at a later time, especially the experiments related to films, as it is expected to amend the presentation programs every three months, and it is also possible to change the experiences and keep the most popular. .

As for the experiences related to the films, which can be brought at a later time, Welch confirmed the launch of the experience inspired by the movie "How to Tame the Dragon", and that it could be brought to Dubai, indicating that the experiences that are related to the films get a greater audience, because people will link it to the film more. Than just being private clips for your entertainment.

Senses turn on

In terms of age groups that can live these experiences, Welch noted that she should not be less than 11 years old, and that she is gender-oriented, noting that women are more likely to attend the water experience, which is a stimulus to relaxation.

She pointed out that this type of entertainment, which is related to the operation of a person's various senses, plays on feelings and emotions, and everyone who enters the experience brings out feelings that are all joy and hope, and this is why many people enter the room in a group, whether from the same family or friends themselves, knowing That inside, it turns into a purely individual experience, which makes the experience loaded with emotional and psychological dimensions.

Technical equipment

The head of creative marketing in the cinema and entertainment department at Majid Al Futtaim, Mitchell Walsh, confirmed that the technical equipment is essential in the experience, and it qualifies the audience to live the various emotions, considering that the equipment and rooms are technically equipped and in a very modern way, which makes the mind deal with a lake with the experience as a whole .

She noted that the challenge in the entertainment world is, always, in providing the best and latest technology, and looking to the future in all that is presented.

Mitchell Walsh:



"Experience brings together the power of storytelling in Hollywood, as does modern technology."

- The experiment allows you to experience three adventures fraught with horror, or relaxation.

The place combines the power of Hollywood stories and the theme parks.

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