[Explanation] Since the outbreak of the new crown pneumonia epidemic, the term "new crown" has been known as the abbreviation of "new coronavirus" and has been avoided.
In Chengdu, Sichuan, there is a food company that mainly produces and sells moon cakes and zongzi. Because it has been using the brand name "Xing Guan" for 31 years, it has caused heated discussions on the Internet.
[Explanation] October 1st, the Mid-Autumn Festival came, did this old-brand mooncake factory in Chengdu affect its sales due to name collision?
In front of the company's mooncake booth, many citizens are selecting and buying mooncakes with the "Xingguan" trademark printed on the outer packaging.
Next to the trademark, there is also an ad slogan that says "New Crowns Make Gathering Sweeter".
The company's general manager Zheng Xiaoyan said that due to concerns about the impact of the epidemic and the collision incident, the company intends to reduce shipments of the "New Crown" series this year. Unexpectedly, the sales of this series will not decrease but increase during the Mid-Autumn Festival this year.
[Concurrent] Zheng Xiaoyan, General Manager of Chengdu Xindu Guanshengyuan Food Co., Ltd.
After the collision between the "new crown" brand and the new crown, we have also gone through some market research, and 20% of consumers still have concerns.
After the investigation, we also made some adjustments to our products accordingly.
After contacting the market this year, the products of "New Crown" have no effect, but now our products are in short supply.
[Explanation] Zheng Xiaoyan admitted that although the name collision incident disrupted the company's planning and deployment this year, it also made them "a blessing in disguise."
[Concurrent] Zheng Xiaoyan, General Manager of Chengdu Xindu Guanshengyuan Food Co., Ltd.
After the name collision incident and some hot discussions on the Internet, many consumers became interested, tasted at our sales outlets, and paid attention to our products.
(Consumers) feel that the quality and taste of our products are quite good, which has also led to an increase in demand for our products.
[Explanation] In response to some voices on the Internet asking the company to change the name of the "New Crown" trademark, Zheng Xiaoyan said that the company would neither choose to change its name nor use this trademark for hype.
[Concurrent] Zheng Xiaoyan, General Manager of Chengdu Xindu Guanshengyuan Food Co., Ltd.
Our company has been in existence for 31 years, and the "New Crown" brand is also a household name in the southwest region. We will not change its name.
In the future, we will only improve the quality of our products, so that everyone can trust our "Xingguan" brand more.
[Explanation] Many Chengdu citizens who bought moon cakes on the spot said that the first consideration when buying moon cakes is taste and quality. The name of the product and the slogan will not affect the choice when buying.
[Concurrent] Chengdu citizen Peng Shoujun
Moon cakes are bought and eaten. I think the so-called packaging and the so-called name do not seem to be that serious (important).
[Concurrent] Mr. Wang, a citizen of Chengdu
Don't misunderstand this phenomenon, misunderstand, this is food, what is that, and that is bacteria (virus).
I (buy moon cakes) consider its quality and old brand. Don't disturb this old brand.
Chen Xuanbin reports from Chengdu
Editor in charge: [Wang Kai]