In reality, the more thrills are the selling point, the more likely it is to become a "explosive model" that will cause a sensation.
However, if safety is lost, the "stimulus" will inevitably become a "sting", and the "net celebrity project" is also likely to "recruit black".
In response to the recent online report that "the Ordovician scenic area is suspected to have tourists falling from a high altitude project", on September 20, the official Weibo "Wansheng Cultural Tourism" of the Chongqing Wansheng Economic and Technological Development Zone Culture and Tourism Development Bureau issued a notice saying, The person who fell was a staff member of the scenic spot. An accident occurred during the shooting of the video, and the rescue failed.
At present, relevant departments have instructed all speed skating events in the scenic area to be suspended, and the cause and responsibility of the accident are under investigation and analysis.
According to the report, the accident occurred in the Ordovician scenic spot during the shooting of the promotional video by the staff.
This is really a heavy black humor.
The staff shooting promotional videos originally wanted to show the best of the scenic spot to the outside world, but because of the tragedy, the live images became an alternative "propaganda video".
With the widespread dissemination of live video, it is not just panic, but also doubts-why is it the Ordovician scenic spot?
On October 1, 2018, a video that “the insurance deduction suddenly fell off when tourists were playing in the Extreme Leap Project of Ordovician Scenic Spot” attracted the attention of netizens.
On October 3, a related notice stated that due to improper operation of the staff, the insurance buckle of the insurance rope behind the tourists fell off.
Subsequently, the "Extreme Leap" project and the "Step by Step Startling" project were ordered to suspend business for rectification and fined.
On April 30, 2019, the 18-meter cliff swing and the 21-meter cliff swing in the Ordovician scenic area were ordered to suspend business immediately for rectification and fined.
Nevertheless, on August 18, 2019, the 18-meter cliff swing in the Ordovician Scenic Area failed. Fortunately, the tourists finally landed safely.
After repeated accidents, repeated accidents eventually led to tragedies.
Three consecutive years of accidents have been eye-popping, and the Ordovician Scenic Area only officially opened for business in 2017. Thrilling, thrilling, and horror are its distinctive labels.
After learning from the pain, while the Ordovician scenic spot takes the "world high-altitude project check-in gathering place" as its selling point, is it fully prepared to ensure the personal safety of tourists?
Judging from the experience of being punished for several times, the management department's supervision of the scenic spot is not strict, but it still has not prevented the occurrence of this tragedy.
In addition to technical reasons, the attitude of scenic area managers is also a content worthy of inquiry.
After the "insurance deduction falling off" incident, the Ordovician Scenic Area responded that the accident was actually a means of online marketing.
Although this explanation was eventually announced as "face-slapped" by the official, the attitude released from it was thought-provoking enough-describing life-threatening dangerous actions as a means of marketing and promotion, in fact, shows that there is insufficient awe for life safety.
In fact, every accident is a kind of "propaganda", but the "propaganda effect" of directing tourists to take risks is bound to be negative.
In May 2013, the General Administration of Sports and other five ministries and commissions jointly issued the "Announcement on the Catalogue of the First Batch of High-Dangerous Sports Events", including swimming, diving, and rock climbing.
In recent years, “net celebrity projects” with thrills as a selling point have emerged one after another. Although they are extremely dangerous, many projects do not have relevant mandatory industry standards or administrative licenses.
As a result, not only the "net celebrity project" operators view it with a game mindset, but it is also easy to create obstacles to supervision and management.
In reality, the more thrills are the selling point, the more likely it is to become a "explosive model" that will cause a sensation.
However, if safety is lost, the "stimulus" will inevitably become a "sting", and the "net celebrity project" is also likely to "recruit black".
While finding out the cause of the accident, it is necessary to establish rules for the high-risk “net celebrity project” as soon as possible.
Chengdu Commercial Daily-Red Star News Special Commentator Zhao Zhijiang