Mylène Farmer during the rehearsals of her concerts in 2019, in the documentary L'Ultime creation.
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Amazon Prime screenshot
The promo plan is perfectly orchestrated.
Since the announcement of the upcoming release of the
Mylène Farmer
documentary mini-series
, the ultimate creation
, hardly a day goes by without a preview, seeing an unreleased song, being revealed.
This Monday, it's a trailer that thrills fans before the three episodes are made available on Amazon Prime on Friday.
We hear Mylène Farmer in a voiceover saying: "This is the right time.
Come closer to you.
Closer and closer. "
Unpublished images are then linked showing the artist in full preparations for his concerts given in June 2019 at the Paris La Défense Arena.
We see her rehearsing the choreographies, discovering the huge stage but also relaxing by playing table football.
“We worked tirelessly.
The desire to surprise, to dynamite established codes.
We have shared so many adventures together.
We shared moments of great complicity, of true friendship ”, she declaims while we see her alongside Sting, musical director Olivier Schultheis, dancer Aziz Baki or Laurent Boutonnat with whom she has been working since the the start of her career.
"I would have to work a little anyway"
"I am made of my dreams, my desires and this absolute power to love and to be loved", continues Mylène Farmer in voiceover.
The trailer alternates the gigantism of the means deployed for the concert and the small bubble in which the singer and her teams are preparing.
Sequences a priori simple and banal but which gain in substance with regard to the media discretion of the star.
It is thus astonishing to see her, judged on the structure on which she has made her spectacular appearance at each show, worrying about the "call of the void" that she feels but that she will never let appear in front of her. the public.
At the end of the trailer, Mylène Farmer, filmed walking from behind, slips: "I would have to work a little anyway."
A conclusion perfectly thought out to make people smile and talk.
It is successful: the sentence was taken up and relayed in the wake of the fans on social networks.
The question then arises: does the desire to approach us "closer and closer" mean that the singer will considerably modify her strategy of scarcity?
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Amazon
Documentary
Mylène Farmer
Amazon Prime Video
Culture