Private advertisement posted on the Japan Meteorological Agency website Last year's number of views 7.9 billion times September 12, 6:08
Private advertisements will be posted on the website of the Japan Meteorological Agency, which conveys disaster prevention information, from September 15th.
This is an unusual initiative for a central government agency, and advertising revenue will be used for operating the website.
The Japan Meteorological Agency's website contains weather and disaster prevention information such as weather forecasts, weather warnings, and typhoon tracks, and was viewed 7.9 billion times last year, making it valuable as an advertising medium.
Since the operating cost of the homepage amounts to 240 million yen annually, the Japan Meteorological Agency is preparing for an unusual initiative as a central government agency that partially covers advertising revenue, and will post advertisements from 2:00 pm on September 15. I decided to.
Advertisements that match the user's search keywords are displayed on the top page and part of the top, bottom, and right sides of the disaster prevention information page, and the income earned is 87 million yen by February next year.
However, on the page for smartphones, the map showing the degree of danger such as sediment-related disasters will be smaller when the advertisement is posted, so the Japan Meteorological Agency will consider the posting method as necessary.