Netflix apologized on Friday after being accused by Internet users of "hypersexualizing" children in a visual used to promote the French film Mignonnes , which the platform broadcasts outside of France.
Pre-teens in suggestive poses
Strongly challenged by Internet users, the platform announced that it had withdrawn the controversial poster. It showed the protagonists of the film (renamed Cuties in the American market), pre-teens, in tight-fitting outfits and in suggestive poses - a very different visual than what is being used now even in France, where the film has just been released. go out in the hall, and where we see the same young girls walking in the street throwing confetti. And which has earned Netflix to be criticized for promoting pedophilia.
"We are deeply sorry for the inappropriate visual we have used for Cute / Cuties," the platform said on social media. "It was neither good nor representative of this French film awarded at the Sundance Festival. We have changed the poster and the description" of the work, added Netflix.
The portrait of an 11 year old girl
Mignonnes , director Maïmouna Doucouré's first feature film, portrays an eleven-year-old Parisian girl, torn between the rules of a polygamous Senegalese family and the tyranny of social networks. Besides Sundance, this film was awarded in Berlin.