With life returning to normal after months of isolation and closure due to the repercussions of the Corona Virus pandemic, and with the resumption of activities in many areas, filmmakers are seeking to return again to activity and to attract the public, circumventing the repercussions of "Corona" and the preventive measures imposed and still imposed on the world, Such as social divergence, by various means, some of which are old, and establishes the continuity of cinemas, and its ability to attract the audience despite all the circumstances and changes, while others are new, which may herald the withdrawal of the rug from the traditional theaters, to become during the coming years a part of history.
Does the cinema end?
Social media has witnessed a sharp debate about the fate of traditional cinemas, and it will cause the Corona pandemic to leave the public away in favor of watching films on digital platforms, both Arab and foreign, and while some have expressed their enjoyment of watching movies at home through digital platforms, for what they provide For them from feeling comfortable and relaxed at home, and controlling viewing according to his time, the majority considered that the cinema will remain together with digital applications and other means of presentation that may be developed, as the radio has remained, and has its audience for decades, despite the expectations of some to disappear After the emergence of television, asserting that cinema is not a means of displaying movies only, but it is a case and an integrated experience experienced by man, and there is a culture associated with going to the cinema, and for this reason it will remain in spite of all the changes.
The "washing machine" is unique for the season
For their part, the filmmakers split into three sections. The first preferred the risk of showing his movie in cinemas, taking advantage of the Eid al-Adha season and the summer, such as the "Washing Machine" movie team, which is starring Ahmed Hatem, and here Zahed, Mahmoud Hamida, Sherine Reda, and Mohamed Salam, Taher Abolila, directed by Adel Salib, and co-produced by "Newscentre", "Synergy", and "Egypt International Films". Indeed, the film succeeded in achieving a total revenue of seven million pounds, during the six days of show that started since the day of the end, despite The commitment of the Egyptian theaters to a occupancy rate of not more than 25% of the capacity of each house, according to the decision of the Prime Minister, to avoid the outbreak of the Corona virus, which is primarily due to its uniqueness in the season, as it was displayed in nearly 100 theaters, It was the only new film, while some theaters continued to show films that were released before "Corona", such as "Secondary Girls".
Alternative platforms
As for the second section of filmmakers, go to search for alternative ways to view films, such as producer Ahmed Al-Subki, producer of the movie "Sahib Al Maqam", which is starring Yusra and Aser Yassin, where he decided to show it via the "Shahid VIP" platform, to be shown later in Cinemas, but contrary to what was expected, the film was leaked a few hours after its release, according to social media pioneers, and a wide range of viewers, especially young people, witnessed it, which appeared in the controversy raised by the film on social media about his story, and its compatibility With another movie, as well as about the significance of it.
Whereas, the third section of filmmakers preferred to postpone the presentation of their films until the normal occupancy rate returns in theaters, to ensure that the films achieve good revenues, and among the films awaiting an appropriate opportunity to show: “My twin spirit”, and “some do not go to the authorized twice”, and "Aref", "Spider", and others.
"Car cinema"
In the Emirates, cinemas sought to receive movie audiences again, after a closure that lasted for more than three months, with the application of precautionary measures, the most prominent of which was a check of the temperature of visitors at the entrances, the wearing of mandatory masks for all visitors throughout the film timing, and the application of horizontal and vertical spacing In occupying the seats, and some of them put pictures of international art stars on the vacant seats, to make the viewer feel that he is watching the movie with them.
On the other hand, theaters have moved on to offer a different cinematic experience, in which all security and safety measures are available, which is the experience of car cinema, which found great interest in the period of the eighties and the beginning of the nineties, where Fox Cinema put this experience in the car park, on the roof of the Mall of the Emirates Mall In Dubai, the place can accommodate 72 cars, while allowing a certain number of people per car. When parking, and as the show starts, viewers use the sound of the movie from the car via their assigned radio frequency.
The same experience was presented by "Cars Cinema in Yas", at the Yas Marina Circuit in Abu Dhabi, and "Real Cinema", with a capacity of 65 cars, and cinematic shows continue during the weekends until Eid al-Adha, and to reduce contact between people, reservations are made online, and presented Food and drink for guests upon arrival at the entry point. Staff temperatures are also checked and they are required to wear gloves and face masks. Car cinema shows in Yas will continue until the last week of August.
- The majority considered that cinema remains with modern digital applications.
In the Emirates, theaters have sought to provide the highest levels of prevention.