[Explanation] The 26th Shanghai TV Festival is being held in full swing. This year's Shanghai TV Festival collected more than 800 entries from 48 countries and regions. For the first time, the selection of the Magnolia Award was conducted in a way that the Chinese judges concentrated in Shanghai and the international judges participated online, and the director Zheng Xiaolong served as the chairman of the TV series jury.

　　On August 5th, the meeting of judges of the 26th Shanghai TV Festival was held in Shanghai. The chairman of the jury, Zheng Xiaolong, and other judges including He Bing, Li Xiao, Shen Yan and Yin Tao attended.

　　As the "wind vane" of the TV industry, the biggest change in this year's awards is the inclusion of web dramas in the selection for the first time. "Celebrating the New Year", "The Twelve Hours of Chang'an", and "Ice Breaking Action" and other well-known online dramas have the opportunity to compete with the star dramas.

　　Zheng Xiaolong said that TV dramas currently broadcast on the Internet and TV dramas broadcast by TV stations are generally TV dramas, but the platforms are different.

　　[Concurrent] Zheng Xiaolong, Chairman of the Jury for the Magnolia Award TV Series

　　The current so-called web drama is shown on the Internet, but it is still a TV drama, so I don’t think it has changed the production method due to technical reasons, even the viewing method. Now that the viewing method has changed, it may be easier on the Internet than on TV. For example, it can be watched continuously at a time, and the TV station can only broadcast two episodes a day, but it does not change the production style of TV series.

　　[Explanation] Zheng Xiaolong pointed out that the ideal web drama should be larger, interactive, quickly produced according to the needs of the audience, and reflect the story in multiple lines and multiple angles. It has not yet appeared in China, but this "super web drama" in the future "It will gradually replace the current TV broadcast.

　　[Concurrent] Zheng Xiaolong, Chairman of the Jury for the Magnolia Award TV Series

　　The so-called super web drama is the kind of larger production, such as interactive web dramas, such as web dramas that are quickly produced according to the needs of the audience. It is multi-line and reflects the story from multiple angles. It can directly interact with the audience. Participation in interaction, this may be due to the difference in technology, which makes the style of the produced work different. I think this is called a real web drama. This style and method of network broadcasting will surely gradually replace the current television broadcasting style in the future, which is changing all over the world. This huge technological advancement will inevitably bring about a difference in this style. So I think this is a direction that cannot be blocked. Productivity brings changes in production relations.

　　[Explanation] Actors He Bing and Yin Tao, who have won the Magnolia Award, attended the meeting as judges of this year's Magnolia Award. When asked if they would try to star in a web drama, both said that web drama is the choice of an era , More concerned about the quality of the play itself rather than the form of production.

　　[Concurrent] Magnolia Award Chinese TV Drama Unit Jury Actor Yin Tao

　　From the perspective of actors, I may be more concerned about the quality of the drama itself, so there is no saying whether I will film or not, it has nothing to do with the type. It's just this script, or this team, or whether I like this role, or whether I can do it myself.

　　[Concurrent] Magnolia Award Chinese TV Drama Unit Jury Actor He Bing

　　If we reject the Internet today, it is like rejecting mobile phones, like rejecting cameras and video cameras, it’s impossible. This is a choice of the times. We are chosen by this era. We have no right to choose.

　　[Explanation] It is understood that affected by the epidemic, this TV Festival has achieved online and offline integration and transformation. The TV market adjusted its format for the first time and was held in conjunction with the film market of the 23rd Shanghai International Film Festival, launching a full-line international film and television cloud market, and the number of exhibitors exceeded previous years. This year's Magnolia Awards will announce the "Best Chinese TV Series" and "Best Director" awards on the evening of August 7.

　　Reporter Xu Yinkang Yuzhan reports from Shanghai

Editor in charge: [Wang Kai]