In the space of two and a half months, Céline Sciamma's film "Tomboy" has been viewed 30,000 times in South Korea. A very good score for independent cinema, which benefits from a clever marketing campaign and which surfs the wave #MeToo. 

After the 150,000 entries of Portrait of the young girl on fire , Céline Sciamma continues to be a hit in South Korea. The director has something to be happy about: her film Tomboy , released in 2011 in France, landed in Seoul theaters on May 14 and touches Korean moviegoers right in the heart. Tomboy tells the story of a child who questions the gender assigned to her when she was born. A remarkable film, extremely tender and sensitive. 

"After #MeToo in 2018, there has been growing support for feminism in Korea"

In the space of two and a half months, despite the health crisis, Céline Sciamma's film now has more than 30,000 box office admissions. An excellent figure for independent cinema. This success can no doubt be explained by the international triumph of Portrait of the Young Girl on Fire , but also by a growing interest in Korean society for feminist films or films directed by women. The #MeToo movement has paved the way for new points of view, new looks.

“After #MeToo in 2018, there has been growing support for feminism in Korea. It has also strongly affected the arthouse market. The audience is mostly young women and they are increasingly inclined to to watch films with a feminist idea or made by women, ” Seoul Pride festival organizer and activist Dave Kim told  The Guardian .

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Also, the film benefits from a clever marketing campaign. In Seoul, it is now very trendy to display a pin with the image of the film. Since its release, thousands of posts have been using the #Tomboy hashtag on Instagram in South Korea. French cinema is therefore finding a little color internationally, and that feels good.