More than a dozen cinemas in Guangzhou that meet the conditions for resumption of work take the lead in resuming work 13 high-quality Cantonese movies
The cinema restarts the audience to sit at intervals
Guangjing Observation
On July 20, Guangzhou's first batch of theaters that met the conditions for resumption of work officially opened their doors. On the same day, more than a dozen cinemas including Guangzhou Tianhe Cinema, Ping An Grand Theater, Jinyi Sky Cinema, Huaying Qinggong Cinema were the first to resume work, distributed in Tianhe, Baiyun, Liwan, Yuexiu and other areas. Many movie fans rushed to the theater to "check in" early in the morning.
By Huang An, All Media Reporter, Guangzhou Daily
Photo: Wang Weixuan, All Media Reporter, Guangzhou Daily
The first film list
"Sky Fire"
"Maker Brothers"
"City of Dreams"
"Photographer"
"The History of Tender Love"
"Passing Zhaoguan"
"The English Song"
"Tenon"
"White Door Willow"
"The Wedding on the Execution Ground"
"New Cinderella"
"Soldiers: Fighting for the Frontier"
"War of Defense"
At 9:40 yesterday, Tianhe Cinema City welcomed its first audience. The conductor told reporters that the first film "Photographer" had more than 80 seats available for sale and nearly 60 were sold. Yesterday, the theater opened three theaters, and six films were scheduled throughout the day, all of which participated in the "Guangdong Excellent Films 5 Yuan Watching" event, including "Tender Love History", "Passing Zhaoguan", "Photographer" and other recent films. The ticket price of the high-quality Cantonese movies is 5 yuan each.
At 10 o'clock, the first group of spectators after the resumption of work in Guangzhou Cinema entered the theater. "Please put on the mask", "Please show the Suikang code", and "Please be one meter away from strangers when queuing". Before entering the venue, the staff systematically carried out temperature measurement work to guide the audience into the venue.
According to reports, every spectator must undergo a temperature test, scan the health code, and register with real names, and must wear a mask when entering the venue. Those with a body temperature of 37.3°C or higher are not allowed to enter. After entering the theater, the audience sits at intervals, and must wear masks throughout the entire movie. Drinks, popcorn, and other food are not allowed to enter the venue. The manager of Tianhe Cinema said that since receiving the notice of resumption of work, the cinema staff have started a comprehensive cleaning and killing to ensure that the epidemic prevention work is done. Each movie hall will be equipped with facilities for measuring body temperature, disinfectant, etc., and will be staffed on duty. At the same time, cross-seating ticket sales are implemented to ensure that the distance between strangers is more than 1 meter; the attendance rate of each field shall not exceed 30%. After each screening, the auditorium will be disinfected a second time, one hour apart.
Yesterday morning, the citizen Mr. Shen brought his children to watch the movie. He is a practitioner in the film industry. After the theater was closed, he went to Tibet alone for two months. He hurried back to Guangzhou from Lhasa when he received the news of the theater’s resumption of work. He took his son to watch the movie as soon as possible: “Before, we had to go to the movie theater to watch a movie every week. , I am very excited." In the cinema hall, many young people came together. College student Xiao Ye and his friends came to the theater enthusiastically. According to regulations, the auditorium adopts cross-seating seats. Xiao Ye expressed his understanding.
Strong policies and multiple measures help theaters resume work
Since the outbreak of the epidemic, the Guangdong Provincial Film Bureau has strengthened policy guidance and financial support for theaters, taking multiple measures to promote the resumption of work and production of the film industry in Guangdong. In March of this year, the Propaganda Department of the Provincial Party Committee and the Provincial Film Bureau took the initiative to coordinate the introduction of a rescue policy, allocated 48.79 million yuan to the province to support 1,325 theaters affected by the epidemic, and used "real money" to relieve business difficulties and boost the industry confidence.
Recently, the Guangdong Provincial Film Bureau issued the "Notice on Further Doing a Good Job in Cinema Assistance Work", requesting the propaganda departments of party committees at all levels to coordinate the efforts of all parties to help theaters overcome difficulties and reduce the impact of the epidemic on the film market. The content includes promoting and assisting cinemas to fully enjoy the rent reduction and exemption policy, and promoting film consumption in various ways and forms.
The Guangdong Provincial Film Bureau revealed that since May, at least a dozen new films have started shooting.
Shanghai Film Festival sells 100,000 tickets in 10 minutes
According to data from the Beacon Professional Edition, as of 21:00 on July 20, the real-time box office on the first day of the resumption of work in theaters across the country reached 3.25 million yuan (including service fees), with a total of 133,100 tickets issued and 10,400 screenings. Among them, "The First Time "Farewell" topped the box office, followed by re-releases of "Manslaughter" and "Dream of Dreams".
According to statistics, as of 21:00 on July 20, Guangzhou had issued 4,448 tickets. Yesterday, a number of theaters lined up the newly released movie "The First Parting", which has won good results at film festivals such as the Tokyo International Film Festival and the Berlin International Film Festival.
In addition, the 23rd Shanghai International Film Festival opened at 8 o'clock on July 20. According to the statistics of Taotiotiao, over 100,000 tickets were issued within 10 minutes and 120,000 tickets were issued within one hour.
What to watch after returning to work?
What movies can I watch after the theater resumes work? Yesterday, "Go, Go to the Movies—Guangdong Excellent Movies 5 Yuan Movie Viewing Activity" was launched in Guangzhou, Shenzhen, and Foshan, calling for the orderly resumption of work and production of cinemas across the province, driving long-lost movie fans to return to the theaters. There are 13 films in the first batch of films, covering different genres and different themes, which together demonstrate the "small people and big times" and "small stories and big feelings", telling Chinese stories and Guangdong stories in a unique way. The film producers will not participate in this event, and the "Maoyan Movie" and "Taotiao Ticket" ticketing platforms will provide online subsidies for this event to support the theater with practical actions. It is reported that a total of 17 cinemas in Guangzhou participated in this event.
This year, the box office lost not less than 30 billion yuan
Cinemas urgently need to break the "box office + retail" model
Guangzhou Daily News (all media reporters Zhao Fangyuan, Ni Ming) The revenue of theaters consists of three major parts: box office, snack sales, and advertising. The box office is the largest, accounting for over 80%, followed by snack sales, accounting for 10%. ~15%, the final advertising accounted for 5%. For each ticket purchased by a customer at the box office, 5% is deducted from the special film fund and 3.3% is deducted from taxes and fees. 40% to 43% goes to the film producers and producers, and only a little more than 50% is obtained by theaters and movie theaters. Since the box office has to split the accounts at different levels, and the gross profit margin of snacks is as high as 70%, snacks are also an important pillar in the proportion of theater profits.
According to financial report data, in 2019, Wanda Film’s gross profit accounted for 29% of its merchandise sales, and Hengdian Film’s gross profit of its products accounted for 32%. “A movie theater’s profit ratio can even reach 40%-50% from the sale of snacks. The resumption of work regulations on not selling snacks and beverages cut off nearly half of the theater's profits." An insider said.
In April this year, the relevant person in charge of the National Film Bureau estimated at an industry conference that the loss of the box office for the whole year of 2020 would not be less than 30 billion yuan. Reporters inquired about Tianyancha data and showed that as of July 18, the number of cancellations or revocations of theater companies in my country in the first half of the year reached 8,852.
The epidemic has completely exposed the fragility of this seemingly young but old industry. According to data from Maoyan Professional Edition, as of 14:00 on July 20, there were 3,037 theaters nationwide that had resumed work, with an average ticket price of 25.7 yuan (excluding service fees) and an average attendance rate of 7.78%.
Up to now, 7 theatrical movies of "囧Mom", "Fat Dragon Crossing the River", "Big Winner", "We Never Give Up", "Spring Tide", "The Rebirth of Ashes" and the upcoming "Jingtu" have been selected online, and Youku , IQiyi, and Tencent share the cheese, and under the normalization of epidemic prevention and control, the traffic on the consumer side is strictly controlled, and the number has dropped sharply. The theater is facing the uppermost production side of the industry chain and the two ends of the playback terminal. An industry insider believes that due to internal and external troubles, the two traditional modes of "box office + retail" have not been innovated for a long time, and theater survival will only be more difficult.