Instagram platform is planning to launch the video sharing feature "Reels", in a competition for the application "Tik Tok".
Some Instagram users in India have already started receiving the new tool through an update, while a Facebook spokesman confirmed that the company plans to launch the tool on a larger scale, to include the United States of America and 50 other countries, early next month.
A Facebook spokesperson said: “We always look at what people want, and innovate every day to find new ways to improve their experiences. Many platforms have offered us to create products that can reach people in their place, but we believe we can do this in a unique way on Instagram, and it meets the requirements of our society. "
According to CNBC, "Reels" will allow people to record and edit 15-second videos to map music and sound, upload them to their stories and explore.
And it seems that "Instagram" is not the only company that competes with "Tik Tok", as YouTube is developing its competitive advantage for him (Short), to be released by the end of the year, according to The Information.