Low-risk areas resumed orderly opening on July 20, "First Farewell" and other four films confirmed the schedule

　　Shut down the theater for more than 170 days to resume work

　　After closing for more than 170 days, the theater is finally going back to work. On July 16, the National Film Administration issued a notice to orderly promote the reopening of movie theaters under the normalization of epidemic prevention and control. Low-risk areas can be released on July 20, under the premise of effective implementation of various prevention and control measures for movie theaters. Orderly resume business. Middle and high risk areas are temporarily closed for business.

　　As soon as this notice came out, the filmmakers and fans "Xi Da Pu Ben", four of which confirmed the schedule.

　　Official: No more than 30% attendance per game

　　According to the requirements of the notice, the opening of movie theaters adheres to the principle of zoning classification. Low-risk areas can resume business in an orderly manner on July 20, under the premise of effective implementation of various prevention and control measures in movie theaters. Middle and high risk areas are temporarily closed for business. Once it is adjusted from a low-risk area to a medium-high-risk area, the epidemic prevention and control regulations shall be strictly implemented, and the cinema shall suspend business as required.

　　The "Guidelines for the Prevention and Control of the Reopening of the Opening of Film Projections at the China Film Distribution and Projection Association" issued with the notice have more detailed and detailed regulations for the resumption of theaters, including requirements for employees, theaters, audiences, and projection facilities. .

　　The guidelines require that employee health monitoring and management be done, and employees should check their body temperature before taking up their jobs. Employees should be trained in infectious disease prevention knowledge, emergency response and other aspects to ensure that employees have the necessary knowledge and ability to prevent and control and deal with.

　　The public areas such as the lobby and cinema are spray disinfected no less than twice a day. The ticket vending machine, merchandise sales area, vending machine and other key areas should be wiped and disinfected no less than 5 times a day. Audiences such as auditorium seat armrests, 3D glasses, etc. are in direct contact with the items and disinfected once per session.

　　After the theater resumes work, it will not immediately resume the daily mode before the outbreak. The daily schedule is reduced to half of the normal period, the viewing time is controlled, no more than two hours per session, the break time is extended, and the theater is fully cleaned and disinfected; different theaters are arranged at the wrong time to avoid crowds entering and leaving the venue.

　　All ticket sales methods are real-name online reservations and contactless ticket sales; cross-seat ticket sales are implemented to ensure that the distance between strange audiences is more than 1 meter; the attendance rate of each game should not exceed 30%.

　　The theater will also establish a duty system, and arrange special personnel to do on-site management; in principle, movie screening venues do not sell snacks and beverages, and in principle, eating and drinking are prohibited in the theater.

　　Cinema: Actively prepare for resumption

　　According to the "Survey Report on the Survival of Cinemas", an analysis of the data provided by the 187 theaters interviewed revealed that the average revenue per theater in the first quarter was 344,500 yuan, and the average operating cost was 1.179 million yuan. As of the end of May, 47% The cash flow of theaters is urgent, and 42% of theaters may face elimination. Today, the theaters are finally waiting for the dawn.

　　Theaters in low-risk areas immediately started to get busy with resuming work. In order to express the joy of meeting with the audience, a theater in Chengdu purchased an ice cream machine and wanted to make ice cream for everyone for free.

　　A theater in Hangzhou said that in addition to waiting for the notice from the provincial and municipal authorities, it is still waiting for the film source: "We have already copied the film sources issued by China Film and Huaxia, and we will wait for the key to be reissued."

　　Although the reopening time of Beijing Cinema has not yet been determined, the official movie theater of the China Film Archive on July 16 will open its first screening after reopening on the evening of July 22, and the film list will also be announced in the near future.

　　The reporter interviewed the managers of several studios in Beijing. They said they were already preparing for resumption of work. A theater source said: "At present, the film source has not been specifically considered, first prepare the theater scene."

　　In addition, according to the report "Insight of the movie market data for the first half of 2020" launched on July 10, the public's expectation index for returning to the theater quickly increased from 54% in February to 88% in May, which is almost 90%. The survey results show that more than half of the public in June said that they "missed" the theater.

　　Film: Four films are officially finalized

　　As soon as the notice of orderly advancing the reopening of the movie theater came out, the circle of friends seemed to be the joyous feeling of the New Year, expressing emotions in various ways, and expressing the constant love for the movie. More than a dozen films including "Little Women", "Pioneer" and "Swim until the sea turns blue" are the first to publish related photos to celebrate and warm up for the future release of their own films. However, there are currently "First "Farewell Part", "Mr. Miao" and "I'm Waiting for You at the End of Time" and "Buckwheat Crazy" confirmed the film, "Chinatown Detective 3" online news was fixed on August 14th, and was subsequently denied by the film, the release time is undecided .

　　As early as July 13th, "The First Parting" released a fixed-poster poster, which will be released on the first day after the theater resumes work. The theater is about to resume work. The film is also scheduled for July 20th, becoming the Spring Festival this year. The first piece of work that landed in the theater after the cinema line stopped.

　　"The First Farewell" is directed by Wang Lina and uses the life of a Xinjiang boy, Isa, as a clue to tell the story between him and Kaili, a good friend. The film won the "Best Film" award in the unit at the Berlin, Tokyo and Hong Kong International Film Festivals, and Wang Lina also won the best director of the second Hainan Island International Film Festival.

　　The cartoon "Mr. Miao" is scheduled to be released on July 31. The film is adapted from an extraordinary original short film of the same name and tells the adventures of Ding Guo and Master in destroying the other shore flower that caused disaster.

　　"I'm waiting for you at the end of time" is scheduled to be released on August 25 this year. Adapted from Zheng Zhi’s original novel of the same name, it is a romantic love movie, telling that Ringer gave everything to return the life of his lover Qiu Qian, and when they met again, Qiu Qian lost all memories of Ringer.

　　Expert: The film and television industry will definitely recover

　　Yin Hong, the vice chairman of the China Filmmakers Association and a professor at Tsinghua University, is very optimistic about the trend after the cinema is resumed. He said that the recovery of the film and television industry after the epidemic is inevitable, and most medium and large-scale movies still regard theaters as the first A window to show.

　　Through the test of the epidemic, theaters should also actively reflect on it in the future. Yin Hong believes that how theaters can further improve their ability to resist risks is not a business issue, but an industrial structure issue. The reason why today's theaters are not strong against blows is because most of the theaters and theaters are very weak and cannot withstand strong winds and waves. Fundamentally, it cannot be completely solved by improving the operation of theaters.

　　In Yin Hong's view, under the catalysis of the epidemic, a group of companies with insufficient strength, insufficient core competitiveness, and lack of desperate love for the industry may leave and be dismissed. In the future, the theater may be more concentrated and larger, and large companies will have more room to move relative assets, so the ability to resist risks will also be greatly improved. "In the long run, the current situation of the film industry may become one time." "Shock-style" treatment, a "broken arm healing" reconstruction, similar to vicious competition, disorderly competition and other chronic diseases may be resolved to a certain extent."

　　As for the film market in the second half of the year, Yin Hong believes that the first thing Chinese filmmakers have to do is to rejuvenate the local market. The resumption of production in the film market requires a batch of influential blockbuster movies. Only when influential movies enter the market can the market be rejuvenated. To further increase the number of viewers, Chinese filmmakers must provide more high-quality films. Text/Reporter Xiao Yang co-ordinating/Man Yi