There is a type of reader who would like a finer newspaper, in every way. This is the only customer who prefers that the product they buy offers them less. He would buy such a newspaper because there they write ten signatures of his liking, but he does not buy it because more powerful is the disgust produced by another firm, a single one, with which those ten share the head. The value of a newspaper lies, for him, not so much in the establishment of signatures as in the discards. He is a reader of order who hates the Paul Johnson, conservative who wrote for the leftist The New Statesman because he was repelled to run through the editorial line of the media

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