Real estate broker at the service of .. the developer or the market?

"Real estate broker" is a name that stems from the concept of "real estate brokerage," the latter of the production of the real estate market. , Being one of the arteries responsible for the movement and activity of the real estate sector alongside the developer.

But today what we see from some real estate brokers in the Dubai market is that, as most of them turn to the service of the developer first and not the market .. sure that everyone who has eyes on this phrase, will ask himself Where is the evidence for that? I tell you the evidence is present and in fact.

When you find things going normally in the market and the marketing operations of the various developer projects go normally and every real estate broker markets the projects agreed with the developer, then suddenly you see about 80% of real estate brokers focus on marketing one project as if it is the only project available in the market, not for its attractive price Not because of its strategic location, only because the developer raised their commission to a higher rate than the commission granted to them by other developers working with them as agents for years; Herein lies the evidence.

Today, once a developer announces that the broker’s commission has been raised from its rate in the market for those who succeed in selling the project for which it was proposed, you will find most of them running behind that developer without paying attention to its quality and what it will add as value to the market and without paying attention to the number of units available, the strange thing is that Sometimes the number of units for that project does not exceed five units!

I acknowledge that the commission rate increase is one of the new methods that many developers in the sector have adopted in recent times in Dubai as a kind of special offers directed exclusively to brokers, with the aim of urging them to make more efforts to stimulate sales of some projects that suffer from a failure to sell or what remains of them. It is undeniable that this stimulus in turn contributes to the revitalization of the market, just as it is undeniable that 7 or 10% as a commission commission is better for the broker than 2 and 3%, if we look from the perspective of personal interest, but what feels to me is how have you as a broker worked For a long time with a certain developer and built a bridge of trust with him, suddenly you turn to focus on marketing another developer project out of a high commission rate and parallel with that neglect the projects and the other developer that you worked with for years?

This scenario confirms only one thing, which is that the broker today is in the service of the developer who pays more and does not care about the type of project that is marketed to him and does not care about the market and the investor’s opinion in what it provides of products, and he forgets that one of his most important roles as a real estate broker is to help in understanding the needs of clients and contribute In the process of selecting projects and testing their quality to suit the position of the Dubai market and its location on the map of global real estate markets characterized by high attractiveness, therefore the question that arises in this case remains: the real estate broker at the service of first, developer or market?

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