China News Client Beijing, June 10 (Ren Siyu) On June 10, Bona Pictures issued a mourning statement, saying that Huang Wei, vice president of the film industry group, passed away in the early morning of June 10 at the age of 52.

　　Director Jia Zhangke mourned on Weibo: "The Sorrow of the Industry". Director Lu Chuan also said, "Heartache, for Brother Huang, for the industry."

Source: Bona Pictures Group Public Account

He fell to the building in the early morning and died, no criminal suspects have been determined yet

　　According to the Beijing News, at 1 a.m. on June 10, someone dropped the building at the Yotang Shopping Center in Chaoyang District, Beijing, and the public called the police. After arriving at the scene, the police determined that the man who fell from the building was Huang Wei, who had no vital signs at that time. At present, the case is under further investigation, and it has not been determined to exclude criminal suspects.

　　According to the official website of Bona Films, Huang Wei is the vice chairman of the Cinema Branch of the China Film Distribution and Screening Association. He used to work for the Star Media Group, chairman and general manager of the Star Cinema Investment Development Co., Ltd., and director of the China Film Star Cinema Line Company. Incumbent Research Fellow of the Institute of International Economics of Peking University, Executive Director of China Economic Union, Vice Chairman of Commercial Real Estate Committee, Expert Committee of China Real Estate Corporation, Special Lecturer of Asia-Pacific Real Estate Institute, Invited Researcher of 21st Century Commercial Real Estate Research Institute, Intime University Invited lecturer.

Huang Wei. Source: Bona Pictures official website

　　Since January 2009, he has served as the vice president of Bona Films. Huang Wei has successfully signed, built and opened nearly 100 modern multi-hall theaters. He has deep experience in cinema investment, construction and management, and has more than 15 years of experience in the cinema industry. .

　　Regarding the death of Huang Wei, vice president of Bona Films, Bona staff said, "I hope that each of us should face this difficult moment with the greatest kindness."

　　This news made many people in the industry stunned. At the same time, the difficult survival status of the film industry also caused concern.

　　Later, Jia Zhangke voiced through Weibo, "It should be considered that the cinema was resumed and resumed production. The second-level emergency response to major public health emergencies in Beijing was downgraded to three levels, and most of the country's business formats have been opened. Some film companies have lost 1 million, 100 Wan Cinema practitioners need to survive."

Jia Zhangke voiced his appeal to consider the resumption of cinema production. Source: Weibo screenshot

　　In the news of Huang Wei's death, many netizens left a message saying: "The movie industry has been greatly affected by the epidemic", "When will the cinema return to normal"...

Bankruptcy, loss, and the movie industry under the epidemic

　　"I'm looking forward to some news in the movie world day by day, but I didn't expect to wait for this..." Someone in the chat group of film practitioners learned of Huang Wei's unfortunate death.

　　On January 23, 2020, affected by the new crown pneumonia epidemic, seven movies including "Chinatown Detective 3", "Jiang Ziya" and "Winning the Championship" that were originally scheduled to be released in the Spring Festival have all announced their withdrawals, and the theaters have begun to close. If counted since then, the cinema has been closed for about 140 days.

Data Map: Pedestrians pass by outdoor advertising in a movie theater located in Wangjing District, Chaoyang District, Beijing. China News Service reporter Hou Yushe

　　For a time, from production to production and release screening, the film industry fell into a halt. On the one hand, cinema theaters, cinemas, and producers have been greatly affected. Recently, the China Filmmakers Association released the "Survey Report on the Survival of Cinemas", which showed that the total box office of the country in the first quarter of this year was 2.238 billion yuan, down 88% year-on-year. According to the data provided by the 187 theaters interviewed, the average revenue per theater in the first quarter was 344,500 yuan, and the average operating cost was 1,179,900 yuan. All theaters have been unable to make ends meet since February.

　　As of the end of May, nearly half of the theaters had insufficient funds in their accounts and cash flow was urgent; 42% of theaters considered themselves to be "closed" risks; only 10% of theaters were likely to change hands to continue their operations.

　　In mid-to-late March, some domestic cinemas were briefly opened. On March 22, 523 theaters across the country resumed work, but soon ushered in the "emergency brakes" that were temporarily suspended. At the end of April, the National Film Administration estimated that, due to the epidemic, the annual box office losses will exceed 30 billion yuan.

Data Map: On March 28, a movie theater in Wangjing District, Chaoyang District, Beijing was still closed for business. China News Service reporter Hou Yushe

　　On the other hand, many film crews have suspended shooting due to the epidemic situation, and the venue and personnel costs also bring considerable pressure. Yu Dong, chairman of Bona Films, revealed that Bona Films had prepared a nine-month new film, "Ice and Snow Changjin Lake", which was originally scheduled to start at the beginning of the year, but the film could only be stopped for the first time. The crew of 1,800 people had to stay. In Dandong, direct economic losses exceeded 150 million yuan.

　　Since April, a number of listed film and television companies have announced their first quarter results in 2020, and many film and television companies whose main business is cinemas are expected to lose in the first quarter.

　　The Wanda movie "Quarterly Results Forecast for the First Quarter of 2020" shows that from January to March this year, a loss of RMB 550 million to RMB 650 million is expected. Huayi Brothers' "Quarterly Results Forecast for the First Quarter of 2020" shows that from January to March this year, the company expects to lose 142.503 million to 137.504 million yuan. "Affected by the epidemic, all theaters and live-action projects in the country have been suspended. The company has not released any films. The revenue from movies, theaters and live-action entertainment has dropped significantly from the same period last year."

　　"In the past six months without the cinema line, my feeling is that Wang Jingchun's words "time seems to stop" in "The Long Time", although the current temperature makes people sweat, but my heart is still cold." A studio practitioner Sighed.

　　As the domestic epidemic prevention and control situation gradually improved, on May 8, the State Council issued the "Guiding Opinions on Doing a Good Job in the Normalization of New Coronary Pneumonia Epidemic Prevention and Control", which mentioned that it can be opened by "taking appointments and limiting current". "Closed entertainment places such as theaters, entertainment halls".

　　This news made some filmmakers bluntly "see the dawn", and afterwards, prevention and control guidelines and subsidy policies were issued one after another, but more than a month later, the cinema still did not wait for the news to fully resume production. In addition to whether the funds are sufficient and whether it can usher in the "revenge movie watching" worry, the difficulty faced by the opening of the studio is that there is no source.

Switch? hold fast? When can filmmakers wait for spring?

　　"Really fake?" "Fake." "Is this true?" "Fake." "Can you stop sending this kind of news again..." Such conversations often occur in the communication group of film practitioners in. Every day, real and fake chat screenshots are spreading and waiting, which has become the normal state of many studio workers.

　　According to the "Survey Report on the Survival of Cinemas", as of the end of March, 20% of the 187 theaters interviewed had laid off employees, and another 12% said that they are currently undergoing salary adjustments and do not rule out the possibility of later layoffs. . 68% of theaters stated that they would not lay off employees.

　　When the income of the studio was interrupted, many practitioners could only get a basic salary, which was far from enough for daily expenses. So, some people took part-time delivery, some started from the media, and some people said goodbye to the industry, but more People are still waiting.

　　Under the pressure of survival, some cinemas even took their employees to start a food stall: On the evening of June 5, the Seoul International Cinema in Zaoyang City, Hubei Province launched a food stall trial business, launching cold dishes, braised dishes, stir-fried dishes and other series Food, self-deprecating is "doing nothing right".

Source: Weibo screenshot

　　The city official issued a document saying that due to the disruption of the plan, the turnover decreased by 100% from February to May, and the direct economic loss reached 6.5 million yuan. If it is said that the sale of land stalls is to clean up the Spring Festival inventory, then the use of the geographical location of the theater to transform food and beverage stalls is a further measure for the theater to generate income and save itself.

　　The article also wrote, "When considering the transformation of outdoor food stalls, the management of the studio is uneasy, but only by taking this step bravely, the studio can survive better. While transforming, Seoul International Cinema is even more looking forward to the full recovery of the Chinese film industry, and hopes that Chinese film will once again usher in healthy and stable development and create new heights!"

　　It is understood that in the four-day business of the film stalls, the average daily reception of customers is 25 tables, and the cumulative income for three days is 17,000 yuan. The manager of the studio said in an interview that in addition to wanting to increase revenue, another reason to increase food stalls is to increase the viscosity with customers of movie fans. "Let everyone not forget us, don't forget that our studio is still there."

　　Can cinemas resume work as soon as possible, and can the number of people watching return to normal? We look forward to it together. (Finish)