China News Network Client Beijing, June 9th (Reporter Shangguan Yun) Recently, the annual Beijing Book Fair officially opened. "2020 Beijing Book Market" set up four exhibition areas to display a large number of high-quality publications and special books.
This year, for the first time, the "Cloud Book Market" mode was opened, and some activities were moved to some e-commerce platforms, combining online and offline to provide cultural services. The reporter also found during the field visit that compared with previous years, there are many bright spots in the 2020 Beijing Book Fair.
This time at the Beijing Book Fair. Photo by Shangguan Yun
Make an appointment to enter the park and measure body temperature
Walk into Chaoyang Park from the south gate, and walk a long way north to see a large white booth. This is the main exhibition area of Beijing Book Fair this year.
In view of the need for epidemic prevention and control, this year's book fair has strictly adopted a number of measures such as booking admission, measuring body temperature, and limiting current control in accordance with Beijing's epidemic prevention and control requirements.
According to reports, the book market distributes 30,000 copies each morning and afternoon and 60,000 reservation codes throughout the day. If you want to visit the book fair, readers need to make a real-name appointment in advance. After the appointment is successful, they will purchase park tickets according to the appointment date and time period to enter the book fair.
The Beijing Book Fair will also arrange new book launches and reading cultural activities for readers at different times. Internet live broadcasting is widely used to encourage readers not to gather or get together, and to participate in safe, convenient and content-rich reading activities.
Readers who are choosing books. Photo by Shangguan Yun
In terms of layout, this year's book market has also been adjusted, the number of exhibition booths is relatively small, as far as possible to reduce the number of people gathered. Some exhibitors regularly disinfect bookshelves and other areas, and a "sterilized" notice is posted in the booth.
Old books in four exhibition areas are favored
The reporter saw at the scene that the theme of this year's book fair is "Shuxiang Piao Jingcheng·Yuedu Song Xiaokang". A total of four exhibition areas were set up, including boutique publications and picture exhibition areas, special book exhibition areas, old book exhibition areas and children's reading comprehensive exhibition areas.
According to previous reports, this year the book market has nearly 100 domestic book publishing and distribution companies and featured physical bookstores, focusing on displaying and selling nearly 300,000 excellent ancient and modern Chinese and foreign publications and cultural products, and adding reader interactive experience punching places, Beijing Bookstore Street and other areas.
Amoy books have always been one of the fun of readers visiting the book market, and this year is no exception. Many booths posted the word "discount" or marked "5 yuan per copy". Among many discounted books, there are many famous anthologies and classic children's books.
On the north side of the main melody boutique book exhibition area, there are special areas for old and special books from publishing units such as China Bookstore and Beijing Rentian Bookstore. In the exhibition area of Confucius Old Book Net, many readers also carefully select their favorite books.
Each department of the Chinese bookstore brings more than 10,000 kinds of fine old books for readers to choose. In addition, a series of printed ancient books and Chinese Guqin music series, etc. were exhibited. The staff said that the excellent old books and autographed books are very popular among readers.
China Bookstore Fine Book Fair. Photo by Shangguan Yun
Opening of the cloud book market: live broadcast with goods, book recommendation
Compared with previous years, this year's Beijing Book Fair gradually "goes to the cloud."
For example, for the first time this year, the book market has launched the “Online Beijing Book Market-Yun Book Market” for the first time, setting up online bookstore branches and bookstore branches for libraries in Beijing, combining online and offline to closely connect the book fair and reading life.
This form of live broadcasting is also favored by the book industry. The reporter learned that on June 12 from 18:00 to 24:00, the "2020 Beijing Book Market-Bookstore Night Live Broadcasting Event" will be held. At that time, nearly 100 physical bookstores and other units will be invited to use various live broadcast platforms to develop books and cultural and creative products. Content sharing.
In addition, well-known writers and celebrities such as Celebrity V will walk into the live broadcast room, select books and recommend books for readers, and jointly sell live books for bookstores. For readers, it is a good time to increase knowledge.
Going to the book market: from buying to reading
Beijing Book Market has gone through 30 years since its establishment. Its content is gradually enriching, and its meaning to readers is not just as simple as buying discount books and "going around".
Readers who come to the book market to find books. Photo by Shangguan Yun
A major feature of the Beijing Book Fair is its grounding. People who like to read books can see new books here, find old ones, and share their experiences. This is a kind of promotion for reading.
Wang Yefei, deputy minister of the Beijing Municipal Party Committee Propaganda Department and director of the Municipal Press and Publication Bureau, previously spoke about the future development goals of the Beijing Book Market in an interview with the China Press, Publication, Radio and Television News, including the real realization of book exhibition sales to lead the direction of reading.
Some readers also said that they like to come here to listen to public welfare lectures. In recent years, there are many famous book and bookmark sales activities in the book market, which can interact with authors, as well as various cultural activities such as film exhibitions. In the final analysis, the purpose of buying books is to read. (Finish)