China News Service, Beijing, June 3 (Reporter Gao Kai) On June 3, Han Zhijie, vice president of Tencent Video and senior vice president of Penguin Film and Television, accepted an exclusive interview with the "Ask the Question" section of the People's Daily, from content ecological development, drama series production, IP industry chain linkage and other aspects shared Tencent Video's experience and ideas in the field of film and television industry. Han Zhijie said that the growth of content, users and platforms is inseparable, and video platforms need to build a competitive and sustainable "path to drama" through internal training and multi-dimensional innovation.
How to break the cold winter is the focus of the film and television industry in the past two years. Han Zhijie said that in the context of the market and audience gradually returning to rationality, industry practitioners should adhere to the bottom line and original intention, respect the law of content creation, and continue to make breakthroughs in themes and technologies to meet the increasing aesthetic needs of users with innovative content. Boost the industry into an orderly and healthy ascending channel.
With the development of the industry, Tencent Video has gone from the introduction of high-quality content, to the development of quality self-made products, and to the deepening of the upstream and downstream of the film and television industry. Han Zhijie believes that content has become the core competitiveness of the development of video platforms. Multi-angle and strong content development will promote the video industry to achieve large-scale development. In the past two years, Tencent Video has continued to add "An Jia", "Chen Qing Ling", "Full Time Master", "Ru Yi Zhuan", "San Sheng San III Pillow Book" and other fine drama series, which have been highly sought after by users. The platform has accumulated incubation, production, broadcast and other levels of development experience. At present, Tencent Video strengthens cooperation with external partners on the one hand, and develops multiple types of content such as episodes, games, offline derivatives, and animation to achieve the superposition and value-added of IP value; on the other hand, Tencent Video adheres to the "head + The content strategy of “Subdivision” is dedicated to the perfection of the film and television industry system, creating high-word-of-mouth quarterly episodes such as the “Ghost Blowing Lamp” series, so that high-quality content has a large-scale effect.
As the membership scale exceeded 100 million, a new generation of Internet users, mainly post-90s and post-00s, became the main force for viewing dramas. Han Zhijie believes that they have higher aesthetic and discriminatory power, and good content has become their immediate need.
In order to meet the needs of users, Tencent Video has created a set of strict episode screening mechanisms, adhering to the principles of strong bottom line, positive energy, high quality, innovation, and youthfulness, breaking the single evaluation standard, and through the theme type, creative concept, etc. Comprehensive consideration of multiple dimensions, selection of positive energy and high-quality content, presenting a series of excellent works to users, and realizing the guidance of users' positive values.
In terms of episode development, Tencent Video has achieved dynamic management of content categories based on deep insight into the market and respecting the needs of users in the circle. It has created from project establishment, actor selection, episode production to operation scheduling, market Promoted full-chain content refined development model, launched "Longling Labyrinth" "General Night" and other bloody and inspirational male Xiang episodes, "To our simple little beauty" "Eternal Love" and "rumored" "Small and beautiful" female drama series such as "Chen Qianqian" and "Man and Woman", "Fighting the Sky" and "Bring My Brother Away" and other popular movies and movies that are popular among young people.
As a leader in the field of online audiovisual, Tencent Video actively responds to the cultural "going out" strategy. While successfully promoting Chinese content to go overseas, it is also promoting the integration of the Chinese platform with the international audiovisual industry through model changes. The overseas video platform WeTV, which has been online for nearly a year, has achieved a substantial increase in users in Southeast Asia. From a single point of departure to the platform, the international dissemination of Chinese audiovisual content not only has the support of specific platforms, but also the cooperation system established therewith The content achieves a better landing. In Han Zhijie's view, Tencent Video takes advantage of the international communication and humanistic exchanges of audiovisual media, uses high-quality audiovisual content as a carrier, spreads excellent Chinese culture, and tells wonderful Chinese stories.
The 5G era characterized by "high speed, large capacity, low latency, and high reliability" will provide new opportunities for video development. With the promotion of platforms such as Tencent Video, more diverse business models and technical forms have begun to take shape. The prototype, such as the recently launched "Longling Labyrinth's Last Moving Mountain Taoist" and other interactive content began to move towards the public's vision. The theme innovation and technical leadership of "Full-time Master" also brought more inspiration to the industry. The "Three "Sports" may rely on technological innovation to achieve a breakthrough in science fiction and inject new vitality into the Chinese film and television market.
Talking about future development, Han Zhijie said that the development opportunities of the video industry are often fleeting, and it is easier to achieve breakthroughs by maintaining a keen sense of smell. "Under the background of the reshaping of market order, Tencent Video will keep pace with the industry's return to rationality, continue to improve the industrial chain, build internal and external ecology, create quality content, and promote the development of the film and television industry." (End)