China News Service, Beijing, April 27th (Reporter Zhang Su) The cartoon character of "Planning Doctor" represents scientific allocation and optimization of resources. The "Resource Little Guardian" cartoon character represents fairness and justice and protects the country. The reporter learned from the Beijing Municipal Planning and Natural Resources Committee interview that the use of IP creative anime cartoon characters to interpret the scientific spirit has been well received by young people.
This year's Earth Day theme promotional event ended on April 26. The theme of this event is "Treasure Earth and Harmonious Coexistence with Nature". According to reports, during the promotional week, "I speak for nature" short video playback more than 1.2 billion times.
Relevant person in charge of the Beijing Municipal Planning and Natural Resources Committee said that around this theme, they combined with current epidemic prevention and control requirements and actual conditions, launched a short video of "I speak for nature" and launched the "Planning Doctor and Resource Guardian" science Cartoon images, production of digital science platform Earth Day topics and other online publicity activities, promotion of scientific and healthy content, both contemporary and artistic excellent science publicity works, spreading the concept of harmonious coexistence between man and nature.
"Adopt IP creative anime cartoon characters to interpret the scientific spirit, dialogue with urban youth groups, and focus on creating popular science and information anime image platform positions." The person in charge said.
Launched in 1970, Earth Day is a festival specially established for world environmental protection. More than 1 billion people currently participate in related activities every year.
The person in charge also introduced that the Beijing Municipal Planning and Natural Resources Commission's digital science platform as a communication bridge with the public launched relevant topics during this period to popularize the science knowledge for the harmonious development of protecting the earth, people and nature. (Finish)