A new video-on-demand service is appearing in France: "Guerres et Histoire TV". Originally, Guerres et Histoire is a bimonthly of the Reworld Media group. It will now be supplemented by an offer of videos on demand, available on subscription at a price of 4.99 euros per month. A surprising and daring choice as the market is crushed by giants like Netflix, Amazon and now Disney +.
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State-of-the-art service for enthusiasts
"General platforms are great for the whole family, but true enthusiasts want something very specific," explains Guillaume Sampic of Reworld Media. "We are leaving the entire Napoleonic epic with the voice of André Dussolier, we will not find it elsewhere". "This is for populations limited in terms of quantity but particularly assiduous, aware of these war stories," he adds.
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The readership base around Guerres et Histoire magazine is a solid advantage for the launch of such an offer. From a marketing point of view, since it suffices to push the new service to videos on demand but also in terms of potential.
Two offers scheduled for next month
"We are talking to real enthusiasts, the readers of Guerres et Histoire are people who collect, who build libraries, on the other hand they are ultra-sharp", underlines Guillaume Sampic. "We can't offer them anything in terms of documentaries on the video on demand service. But as soon as we manage to bring them something else, in addition to the magazine, there is a good chance that that interests this readership base. "
Reworld Media will not stop there. Two other specialized video offers will be launched next month: Nous Deux TV and Télé Star Play.