The world of fashion and beauty has the ability to change rapidly, which is driven by the threads of this global industry on the one hand, and the cries that spread like fever on social media platforms, and the strength of the influence of young people in changing all of this according to what he deems appropriate on the other hand, and from all this interesting chaos, this presents The page is a quick and selective look at what can be appropriate for Gulf women in particular and Arabic in general.

Prepared by: Nada Al-Zarouni

nali@ey.ae

Skin care may be one of the most practices that can be adopted by women in the period of household isolation required by conditions, which means more attention to beauty, hence the importance of trying what is new in the world of skin care, whether from masks or new effective techniques.

Despite the importance of focusing on avoiding weight gain during this period, it may be difficult for some, which means changing the nature of the skin, as well as the emergence of the chin, which made the cosmetic expert and owner of the international brand "Hoda Beauty", Hoda Kattan, innovate A new type of mask that works to accentuate the jaw lines in an attractive way, through the “fluffy” mask of the jaw area, which appears in the form of bras for the region, and which was invented by South Korea inspired and skincare techniques that they are famous for.

“I have a constant passion to search for different ways to accentuate the jaw line in an attractive way, but I have found no more effective way than the Wishful mask to define and raise the jaw that offers exceptional results comparable to surgical plastic surgery, as the mechanism of this rapid mask is not limited to sculpting and tightening the skin,” she says. It also increases its softness and enhances its moisture levels, which gives me the attractiveness I dream about in the jaw area. ”

Through this mask, Kattan provides a quick solution that gives a distinctive look at the jaw line within a few minutes. The mask contains a special mixture of water-cooled gel with effective skin tightening ingredients. It also includes a strong tape that helps raise the jaw line and define it in a physical way.

While each mask is provided with a set of ingredients that enhance skin hydration and give it a fresh, healthy look, the main effect of the mask is the unique cotton fabric that is commonly used in the manufacture of sports belts. The mask is worn through thin and comfortable belts that are fixed behind each ear, so that it raises the entire jaw line, while the level of thickness and elasticity in the cotton fabric is proportional to the skin to ensure maximum stability and comfort, and this is done while the main components of the mask feed on The complexion deeply.

The exclusive components of the mask were chosen by Hoda and the team at Wishful to ensure that they get the most out of the product, as it consists of an orchid extract and niacinamide (also known as vitamin B3), in addition to acetyl hexabeptide-8, while adenosine works to define and moisturize Stretch the jawline to give it a clear view and highlights.

Beautiful shopping masks

Hoda Kattan discovered chin-lift masks for the first time during her visit to South Korea, which is the global skin care center, where she noticed that women in Korean society wore beautiful masks while shopping. She was so obsessed with the idea, so she worked with the Wishful Lab in South Korea to master her own formula that focuses on the three essentials of skin care. As a result, the Wishful Chin Lift Sculpting Sheet Mask was invented to moisturize, lift and sculpt the skin and define the jawline in just 20 minutes.

This product was launched on the ShopHudaBeauty.com website on the 13th of this month, and will be launched in the stores and online on the 20th of this month.

How to use

Clean and dry the skin well.

Remove the plastic wrap from the mask.

■ extend the mask longitudinally before wearing it by gently stretching the fabric at each end.

The mask is applied starting from the chin and then drawn upward before installing it to the ears.

Leave the mask on for 20-30 minutes.

Kattan: “I have a constant passion for finding different ways to project the jaw line in an attractive way.”