[Explanation] The golden "pumpkin" and the purple "Fulu" have stunning facial flowers with bright colors and unique shapes. A few days ago, the reporter saw in Zhang Changfeng Village, Haixing County, Hebei Province, that villager Wang Jinming and his wife were making "cartoon noodle flowers". Wang Jinming said that the noodle flowers he made now can be sold to all parts of the country through the village e-commerce platform. The "magic weapon" for increasing income in the family is all thanks to the resident secretary of their village.

Wang Jinming ’s village secretary named Zhang Weiting is a staff member of the State Bureau of Letters and Calls. He came to Zhang Changfeng Village, Haixing County, Hebei Province as the first secretary of the village in 2018. During her stay in the village, she learned that the land in Zhangchangfeng Village was mainly saline-alkali land, and the wheat "Dahongwang" was widely cultivated in dry land. The wheat had strong drought tolerance and high quality, so she made an article on it.

[Same period] Zhang Weiting, the first secretary of Zhangchangfeng Village, Haixing County, Hebei Province: After an expert's test, I feel that its (wheat) potassium and plant protein contents are higher than ordinary crops, so I decided to lead the folks to develop according to local conditions The specialty agricultural products are to extend the industrial chain, process the wheat into flour, noodles, and noodle flowers, use our village name Zhang Changfeng, register a trademark, open a website, and put these things online to sell.

[Commentary] According to Zhang Weiting, in the early days of e-commerce, villagers did not have market awareness, and many villagers did not believe that the agricultural products such as chili sauce and noodles that they usually eat could be sold through the e-commerce platform to all parts of the country. .

[Same period] Dai Shufeng, a villager in Zhangchangfeng Village, Haixing County, Hebei Province: She tasted this chili sauce. She said if she could let me make something, she took it and sold it. (At that time) she did n’t believe that this chili sauce could sell money. (Every year) When the autumn falls, all the households in front of the house and back of the house can grow (chili) and can't eat it. At the end, they make some chili sauce and distribute it to relatives and friends.

[Commentary] For more than a year, Zhang Weiting has recommended the “Chang Chang Feng” products to CCTV ’s “Opening the Door” by recommending it to colleagues and classmates on WeChat, and now the product of “Zhang Chang Feng” agricultural products has been continuously improved. The market is getting better and better. At present, the "Zhang Changfeng" brand owns a variety of specialty agricultural products such as stone-milled flour, noodles, noodle flowers, chili paste, and salt-alkali dry land cereals.

[Same period] Dai Shufeng, a villager in Zhangchangfeng Village, Haixing County, Hebei Province: (through) Zhang Changfeng trademark, an e-commerce platform, the average monthly income of (agricultural products) sold abroad is 3,000.

[Same period] Qi Futian, a villager in Zhangchangfeng Village, Haixing County, Hebei Province: (Zhang Weiting) After registering the brand, this sales volume has also increased, and the income is much higher than before. (Noodles) get more than 20 bags of noodles a day.

【Explanation】 Now, by changing the processing method and extending the industrial chain, the price of flour in Zhang Changfeng Village has tripled. At the same time, leveraging the "Zhang Changfeng" pasta culture as a lever, it has mobilized the primary, secondary and tertiary industries in the village for integrated development. In 2019, Zhang Changfeng's entire village will achieve overall poverty alleviation.

[Same period] Zhang Weiting, First Secretary of Zhang Changfeng Village, Haixing County, Hebei Province: Now our county government has invested in a stone mill flour mill, which is expected to be put into operation during the year, we will attract more people to work, and then put Chang Changfeng Village ’s long-term noodle culture Pass on.

Chen Shiyu reports from Cangzhou, Hebei.

Editor in charge: [Li Ji]